Apple, although doing extremely well in China, have been battling uphill against the huge number of unauthorized resellers using the companies Apple logo without permission! Finally China is doing something about it.
At least Beijing is!
The Beijing government has started a month long operation against vendors and stores using the Apple logo, trademarks or phrases such as “Apple authorized reseller” or “Apple direct retailer”.
Gizchina News of the week
The aim of the crackdown is to slow the sales of smuggled, counterfeit and fake Apple products which is thought to be hurting official resellers sales!
Despite the crackdown, Beijing’s largest IT markets, also known as ‘Computer Cities’ have been slow to enforce the logo ban.
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