India’s largest smartphone maker, Micromax, is planning to shift manufacturing away from China and in to India as early as next year.
The company currently buys in OEM phone from China and rebrands them as their own models where they are sold, to great success in India. However, with increased import taxes and duties on Chinese phones in India it has forced the company to set up it’s own factory on a trial basis.
Gizchina News of the week
Co-founder of Micromax, Rahul Sharman says that production could begin shifting from China to India as the first quarter of next year!
The move would also speed up shipments, build brand reputation and may help with their push in to European markets.
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wrong step…. none of the components that they will use in their phone is manufactured in india… they will have to import it….
What do you mean by ‘manufacturing’? Micromax doesn’t have an R&D team, period. It will most likely purchase the blueprints and all the components from Chinese OEMs and assemble them in a ‘factory’ located in India, preferably somewhere that has more than eight hours of electricity supply everyday.
P.S., does anyone know India’s tariff rate for imported electronic components?