If a
Chinese phone maker wants to make it internationally then following the
Oppo strategy would be what I would suggest, and Oppo’s next plans could involve launching a whole
new sub-brand.
Today’s
news reports say that Liu Zuohu,
Oppo’s deputy general manager, is interested in launching a
new Oppo
sub-brand and wants to team up with the
CyanogenMod. Oppo and
CyanogenMod have already worked closely together with the
Oppo N1, but a
new brand with hardware designed specifically to run the popular third-party
ROM is an exciting prospect.
Personnel at
Oppo say the
new brand will be designed from the ground up and aims to bring the highest level of hard are to the market. The
new brand will be ran independently from Oppo with their own hardware,
software and even marketing teams!