Chances are that you might already have come across this wily fabricator from Taiwan, MediaTek, best known for producing inexpensive chipsets for entry-level to mid-range devices. Coincidentally, many of the devices that we discuss here at GizChina happen to fall in either of the two aforementioned segments.
MediaTek has been a go-to solution for not only Chinese devices, but innumerable others from emerging markets of the world. Now that the company has some significant hold in the market share, it is trying out some new tech. Having said that, it is important to mention that MediaTek chipsets remain to be cheaper than its competitors, biggest among which is Qualcomm.
MediaTek trivia
- Among the first chipset manufacturers to offer a true octa-core mobile chipset
- Among the first to offer an ARM Cortex A7 based quad-core processor
- 10%+ market share overall, closing in on Apple
- Announced 64-bit processors at the MWC 2014
- Features 4G LTE, Wireless Charging, Fast Charging, Hot Knot (NFC rival)
- Clientele from JiaYu to Sony
We happened to stumble upon the MediaTek website, which looks to have been redesigned with a flatter, ‘westernized’ UI. Not only that, MediaTek seem to have ditched their iconic logo for a new one, again flat, but monotone.
Gizchina News of the week
Old logo:
New logo:
Not only that, the Taiwanese giant also has a new slogan – Everyday Genius.
The company showed off some impressive tech at the Mobile World Congress, which included their MT6595 chipset, which works on the big.LITTLE architecture and packs 2 sets of quad-core processors. However, the processor is also capable of running all 8 cores simultaneously which gives MediaTek an upper hand. Not only that, the MT6595 spells the perfect recipe for disaster when rival companies are concerned; there’s the elusive on-board LTE connectivity, something which left consumers wanting for quite some time.
[youtube http://www.youtube.com/watch?v=1CKKsU4mQNY&w=560&h=315]
MediaTek also unveiled features like wireless charging and fast charging, which add quite a bit of value to their existing projects. No wonder, major brands in Sony, HTC, etc. are now looking at MediaTek as a viable option for their smartphones.
With so much growth in not a lot of time, MediaTek are well on their way to being the next Qualcomm, or so we think. One thing that the company will have to take care of is their brand image, which needs change. Most still think of MediaTek as only cheap and inefficient, but no ones at blame. Even the greatest of companies have humble beginnings!
That’s all well and good, but where is Android 4.4.2 KitKat?! I don’t care for which SOC they release it, just as long as they do it soon!
Ugly logo, old was better.
MediaTek sucks, will suck forever unless they release their sources like Qualcomm does -_-
Amen
That’s all well and good, but where is Android 4.4.2 KitKat?! I don’t care for which SOC they release it, just as long as they do it soon!
Ugly logo, old was better.
MediaTek sucks, will suck forever unless they release their sources like Qualcomm does -_-
Amen
MediaTek should release sources so that all mediatek phones can be running cyanogenmod
they can start by releasing their Mediatek framework sources for the old chips like mtk6589 and new ones if they even want a chance…
I actually have an interesting solution for the Mediatek sources situation.
I think that Mediatek should have their own “Nexus” program. A phone with the best SoC that Mediatek has to offer, with the latest and great Android updated by Mediatek for at least two years. This phone shall represent what MTK SoCs can do, and proprietary blobs can be used for it in other phones (Hopefully!)
MediaTek should release sources so that all mediatek phones can be running cyanogenmod
they can start by releasing their Mediatek framework sources for the old chips like mtk6589 and new ones if they even want a chance…
I actually have an interesting solution for the Mediatek sources situation.
I think that Mediatek should have their own “Nexus” program. A phone with the best SoC that Mediatek has to offer, with the latest and great Android updated by Mediatek for at least two years. This phone shall represent what MTK SoCs can do, and proprietary blobs can be used for it in other phones (Hopefully!)
just release the codes!
I agree with everyone about the codes and it really is a big deal but apart from that mediatek has helped a lot of people gain access to the android world with capable though low priced devices which is very important.
Old log is better. If the company does not want to be associated with the early impression of their company and it’s logo they should change the name and get a new logo to go with it now that they are successful.
.
just release the codes!
I agree with everyone about the codes and it really is a big deal but apart from that mediatek has helped a lot of people gain access to the android world with capable though low priced devices which is very important.
Old log is better. If the company does not want to be associated with the early impression of their company and it’s logo they should change the name and get a new logo to go with it now that they are successful.
.
They should launch a quality assurance programme. Something like Intel did with ‘Intel inside’. Only phones with properly working GPS and full international frequency support would get the certificate and would be listed with full specs in a database on the Mediatek website.
Best idea I have heard in a long time!
They should launch a quality assurance programme. Something like Intel did with ‘Intel inside’. Only phones with properly working GPS and full international frequency support would get the certificate and would be listed with full specs in a database on the Mediatek website.
Best idea I have heard in a long time!
Honestly, mediatek SoCs are great value for money, and even the entry level mt 6582 is great. The only thing that mediatek screws up is not providing aosp support/SoC sources. The day mediatek starts respecting the custom rom community is the day that they’ll truly have a shot at qualcomm’s hard earned crown.
+1
Honestly, mediatek SoCs are great value for money, and even the entry level mt 6582 is great. The only thing that mediatek screws up is not providing aosp support/SoC sources. The day mediatek starts respecting the custom rom community is the day that they’ll truly have a shot at qualcomm’s hard earned crown.
+1