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MediaTek: New logo, new approach. Are they ready to take on the global market?

Yash GargFebruary 26, 2014

Chances are that you might already have come across this wily fabricator from Taiwan, MediaTek, best known for producing inexpensive chipsets for entry-level to mid-range devices. Coincidentally, many of the devices that we discuss here at GizChina happen to fall in either of the two aforementioned segments.

MediaTek has been a go-to solution for not only Chinese devices, but innumerable others from emerging markets of the world. Now that the company has some significant hold in the market share, it is trying out some new tech. Having said that, it is important to mention that MediaTek chipsets remain to be cheaper than its competitors, biggest among which is Qualcomm.

MediaTek trivia

Among the firstchipset manufacturers to offer a true octa-core mobile chipset
Among the first to offer an ARM Cortex A7 based quad-core processor
10%+ market share overall, closing in on Apple
Announced 64-bit processors at the MWC 2014
Features 4G LTE, Wireless Charging, Fast Charging, Hot Knot (NFC rival)
Clientele from JiaYu to Sony

We happened to stumble upon the MediaTek website, which looks to have been redesigned with a flatter, ‘westernized’ UI. Not only that, MediaTek seem to have ditched their iconic logo for a new one, again flat, but monotone.

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Old logo:

New logo:

Not only that, the Taiwanese giant also has a new slogan – Everyday Genius.

The company showed off some impressive tech at the Mobile World Congress, which included their MT6595 chipset, which works on the big.LITTLE architecture and packs 2 sets of quad-core processors. However, the processor is also capable of running all 8 cores simultaneously which gives MediaTek an upper hand. Not only that, the MT6595 spells the perfect recipe for disaster when rival companies are concerned; there’s the elusive on-board LTE connectivity, something which left consumers wanting for quite some time.

[youtube http://www.youtube.com/watch?v=1CKKsU4mQNY&w=560&h=315]

MediaTek also unveiled features like wireless charging and fast charging, which add quite a bit of value to their existing projects. No wonder, major brands in Sony, HTC, etc. are now looking at MediaTek as a viable option for their smartphones.

With so much growth in not a lot of time, MediaTek are well on their way to being the next Qualcomm, or so we think. One thing that the company will have to take care of is their brand image, which needs change. Most still think of MediaTek as only cheap and inefficient, but no ones at blame. Even the greatest of companies have humble beginnings!

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

About the author

Yash Garg
Yash is a blogger by profession, builder of things by passion and foodie by birth. You'll usually find him talking about technology, music, travel and the game of cricket on the streets of Pune when not busy writing or speeding his way through the country! Read more on retro handheld gaming on RETRO91
You can learn more about Yash, add him to your Google+ circles or follow him on Twitter to stay connected!

John
February 26, 2014
That’s all well and good, but where is Android 4.4.2 KitKat?! I don’t care for which SOC they release it, just as long as they do it soon!
RIZAN KRÓL DISCO
February 26, 2014
- godlike
  February 28, 2014
Guest
February 26, 2014
That’s all well and good, but where is Android 4.4.2 KitKat?! I don’t care for which SOC they release it, just as long as they do it soon!

RIZAN KRÓL DISCO
February 26, 2014
Ugly logo, old was better.
Aniruddha Adhikary
February 27, 2014
- Guest
  February 28, 2014
MediaTek should release sources so that all mediatek phones can be running cyanogenmod
Aeonia
February 27, 2014
they can start by releasing their Mediatek framework sources for the old chips like mtk6589 and new ones if they even want a chance…

True_Neutral
February 27, 2014
I actually have an interesting solution for the Mediatek sources situation.
I think that Mediatek should have their own “Nexus” program. A phone with the best SoC that Mediatek has to offer, with the latest and great Android updated by Mediatek for at least two years. This phone shall represent what MTK SoCs can do, and proprietary blobs can be used for it in other phones (Hopefully!)
John Kurian
February 27, 2014
MediaTek should release sources so that all mediatek phones can be running cyanogenmod

Boni M.
February 27, 2014
they can start by releasing their Mediatek framework sources for the old chips like mtk6589 and new ones if they even want a chance…
True_Neutral
February 27, 2014
I actually have an interesting solution for the Mediatek sources situation.
I think that Mediatek should have their own “Nexus” program. A phone with the best SoC that Mediatek has to offer, with the latest and great Android updated by Mediatek for at least two years. This phone shall represent what MTK SoCs can do, and proprietary blobs can be used for it in other phones (Hopefully!)

Ricardo Natt-eCommerce Bogarín
February 27, 2014
just release the codes!
eimai_kala
February 27, 2014
I agree with everyone about the codes and it really is a big deal but apart from that mediatek has helped a lot of people gain access to the android world with capable though low priced devices which is very important.

jasneskis
February 27, 2014
Old log is better. If the company does not want to be associated with the early impression of their company and it’s logo they should change the name and get a new logo to go with it now that they are successful.
.
Ricardo Natt-eCommerce Bogarín
February 27, 2014
just release the codes!
eimai_kala
February 27, 2014
I agree with everyone about the codes and it really is a big deal but apart from that mediatek has helped a lot of people gain access to the android world with capable though low priced devices which is very important.

jasneskis
February 27, 2014
Old log is better. If the company does not want to be associated with the early impression of their company and it’s logo they should change the name and get a new logo to go with it now that they are successful.
.
Patrick
February 28, 2014
They should launch a quality assurance programme. Something like Intel did with ‘Intel inside’. Only phones with properly working GPS and full international frequency support would get the certificate and would be listed with full specs in a database on the Mediatek website.
Guest
February 28, 2014
They should launch a quality assurance programme. Something like Intel did with ‘Intel inside’. Only phones with properly working GPS and full international frequency support would get the certificate and would be listed with full specs in a database on the Mediatek website.
- Andi Sykes
  February 28, 2014

phandroid324
March 2, 2014
Honestly, mediatek SoCs are great value for money, and even the entry level mt 6582 is great. The only thing that mediatek screws up is not providing aosp support/SoC sources. The day mediatek starts respecting the custom rom community is the day that they’ll truly have a shot at qualcomm’s hard earned crown.
Guest
March 2, 2014
Honestly, mediatek SoCs are great value for money, and even the entry level mt 6582 is great. The only thing that mediatek screws up is not providing aosp support/SoC sources. The day mediatek starts respecting the custom rom community is the day that they’ll truly have a shot at qualcomm’s hard earned crown.
- Yash Garg
  March 3, 2014