THL officially enter Europe with Czech Distribution Center

Official: THL on European markets

Chinese smartphone manufacturer THL has officially entered European market. Company’s strong portfolio offers smartphones for professionals looking for best performance for a reasonable cost but also looks out for non-pro users and beginners who’re looking for the lowest price. Customers can buy these smartphones on official site www.thl.cz.

THL is the first of Chinese brand of their new-brand-wave that has an official distributor in Europe. In China, THL is considered as a traditional manufacturer on the Chinese market, making smartphones for 12 years already. “Expansion of THL to Europe is one of the most significant steps of Chinese mobile device manufacturers. Compared to other manufacturers, who keep their production focused on local Asian markets, THL has made a big change in their business strategy. Czech market is just the beginning, we’re soon to expand to other markets in Central and Eastern Europe and also to several Western markets,” says Jiří Opletal, sales director of Lion Mobile, THL’s distributor.

Lion Mobile, distributor who brings THL into Europe, is a company with deep knowledge of importing Chinese smartphones on European markets. Their added value is an experienced team which offers customer support by phone or on-line and Lion Mobile’s own service, mainly specialized on Chinese smartphones, which now becomes the first authorized THL service for official European distribution.

“Given top quality of our products and strong background of the THL brand, we’ve decided to expand our business activities into Europe. We’ve chosen Czech Republic to be our gate on this continent not only because of its specific market conditions. Its locality in middle of Europe is ideal and in Lion Mobile we have a strong partner with years of experience with selling and servicing Chinese mobile phones. During their time on the market, Lion Mobile proved that Chinese smartphones can compete with flagships of established manufacturers,” commented on the expansion Yao Mucheng, CEO of THL Gobal.

THL entered the Czech market with a rich portfolio of smartphones – there are already eight models available in the official e-shop. All THL phones run on Android 4.2 Jelly Bean with their manufacturers own special graphic interface. Operating system in fully localized into Czech and has the complete package of Google Play functions to which are customers used to. Thanks to that new smartphone owners have access to inexhaustible amount of applications and games. Additional accessories in form of covers and casings will be available from the beginning of sales.

Philosophy of the brand is to fulfill the needs of usual customers who’ll find quality smartphones without unnecessary overcharge for design in THL’s portfolio. What will surely catch interest of customers will the Ultraphone 4400 model thanks to its high capacity battery – with 4 400 mAh makes it one of the longest-running-capability smartphone on the market. Model T200S is made for best performance seeking users – with 8-core processor, 2 GB RAM and six inch IPS Full-HD display. Less demanding customers may find THL A3 model interesting: it has a 3.5 inch display, runs on 2-core processor and its price makes it ideal for students and young.