India-specific invites will be required to purchase the OnePlus One in India


OnePlus is starting to show progress of its operations in India. The latest bit, although a bit disappointing for Indian fans, is that the OnePlus One will be sold on an invite-only basis in India, at least during the initial period. The good news is that these invites will be India-specific, which means they’ll have nothing to do with the original ‘international’ invites that people (in the launch countries) needed to purchase the OnePlus One.

Quoting Carl Pei of OnePlus, “As with our current launch countries, Indian users will be able to purchase the One with an India specific invite. Invites have been immensely helpful for us thus far in our current launch countries. They allow us to control our inventory, scale our team and support services to grow along with demand and create an overall better experience for those users with the One. As this is our first experience with the Indian market, we didn’t want to be too ambitious. We are more concerned with offering outstanding service and experiences for users than getting the One in as many hands as possible. It will take us some time to learn and the invites are a great way for us to do that.

oneplus one hands on

OnePlus seems to have realized the potential in the Indian market, and the fact that things operate quite a bit differently in India compared to other countries. In the exclusive interview we had with Pei, he mentioned that OnePlus will have service centers in India. This is another sign of how kicked OnePlus is about being a ‘brand’ name in India.

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Pei also points out that ‘the invite system may not stay in place forever‘. This suggests that the invite-only scheme in the beginning is more of a litmus test, and that OnePlus does have the ability to scale up production and supply given that there’s enough demand.

READ: OnePlus One Review

Xiaomi have been pretty successful in the country, at least as far as sales are concerned. There have been problems with service, but things seem to be improving as time passes. We hope to see OnePlus do a better job, because, as Pei mentions, the company is looking to offer better service and an overall experience than just providing a phone.

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13 Comments

  1. Pau Lauri
    October 26, 2014

    The invite system is absolute bullshit. They can say whatever they want, but all sounds like typical sales managers story. As if all service is made just to make “experience for user”. Fuck that. If i know the device is released and i cannot buy it “here and now” than automatically this kind of service is just a piece of crap. And don’t you try to convince me i am wrong. I want to buy 2 opos and i spent 2 weeks playing a polite guy on the opo forum. Then they stop invite system and make me wait 2 more weeks until pre-order launch. And how can i be sure that during pre-launch all goes well and i will be able to place my order? And how long will i have to wait? Hrrr… Opo drives me crazy, i was already 90% for buying meizu, but looked at 3d benchmarks and decided that opo is better device for the next 24 months. So i have to play by the rules they make me play… Honestly, i hate the system opo have created.simply hate it.

    • October 26, 2014

      I’m sorry about your experience. I’m not trying to defend OnePlus (or trying to offend you for that matter), but there are certain trade-offs the company has made to make the phone more affordable. As they say, you can’t have the cake and eat it too; the OnePlus One is for patient geeks, is my understanding. I hope you get your phones soon.

    • Danny H.
      October 26, 2014

      Funny! You must be a newbie as I’ve got invites much more than I can use! I give away quite a few already. If you have to “play the game” of being a polite person then you probably is not a polite person at all! Just saying! But if you really want to buy, invites for sale are a plenty and they are not expensive at all, some are less than 10 bucks. Common, you spend much more than that for booze in a bar. From what I see, right now everyone who want a one can get one easily. Those who whine are just whining for the sake of it.

  2. Titanicology
    October 26, 2014

    Disappointing. OnePlus is destined to flop.

    • Danny H.
      October 26, 2014

      It’s not gonna flop no matter how much you wish it to be. The Chinese market alone is enough to support oneplus.

  3. Jason45
    October 26, 2014

    Both methods Chinese phone companies are doing at the moment are bad. Xiaomi offering for example 20000 phones for sale are sold out in a couple of seconds leaving many buyers frustated. Oneplus is doing the invite system, in the beginning these invites are hard to get and that’s also frustates buyers.

    • Ralph Nicolai Nasara
      October 26, 2014

      But who is selling 20,00 phones a week?

  4. Airyl
    October 26, 2014

    Honestly, he may be right. While I still dislike the invite system, it does help them with controlling their inventory better. Plus, it probably won’t be too long until everyone can get an invite, and compared to Xiaomi’s flash sales it’ll probably be easier to get one in the long run.

    • October 26, 2014

      If you ask me, they are right. I’m not taking sides, mind you; as a consumer, even I would be frustrated if I had to wait for an invite. What people need to understand is that the phone is cheaper only because it is not available at the neighbourhood store (and other conveniences that it lacks).

  5. Johan Whalley
    October 26, 2014

    This might seemed not the place to comment in such a vein because said “forum” is the place of/for the religiosity/worship of Da Fone, but for those scratching their heads because theirs is of reality and not of relativity, do not allow such Ding Dong Merrily on Highs to overwhelm you with their Fame, Fortune & Immmortality [FF&I] nonsense of which aim is to further dumb-down The Dumb, oka the latterday saints of The Stupid. If dumbing down the dumb is possible.

    It is only a mobile phone, sweets. Just because everyone seemingly is out augmenting their FF&I, does not mean that the sideshow is real/the-mainshow. No, it is still a sideshow. Look at the joker trying to etch his nonsense of “By Invittion Only” through Da MugShot. If the previous joker is merely dust now, what is the duty of “Birth”? FF&I? Not when Dust is all there is now. There is a god? And he is making his worshippers future goddists via their ability to buy a’la “Invitation Only”? That dumb, eh? Or is it mere Stupidity. Yes dearest, eet ist merely a fone, not some magical alakazam.

    You wanna hold a religious event, do eet im Da “Holy Place” and this forum sure is not that kinda of a holy place. It is a place where even nutters like Moi are able to awaken the religious via the odd comment for awakening/diverting the religious to their religiosities. “OnePlus”, end yore religious questing like being able to buy one’s god via “Invitation Only”. Then, the Religion & Religiosity will scramble back to is rightful place of worship. You know, those places of ”Holiness” where The Stupid & The Dumb, oka The Mesmerised, in congregate in large numbers. Amen to that.

  6. Brian
    October 26, 2014

    If I wanted to send a home-made dildo to the OnePlus team along with instructions on how to use ti sodomize themselves, what address would I send it to?

  7. Angry Mobile Nerd
    October 26, 2014

    Did I miss the news while on holidays or have they not even released pricing information yet?

    I think there will be (the typical) Indian outrage when OnePlus announces the pricing and the people quickly see they can’t match the $299/349 US market pricing in India. Remember the OnePlus’ One official pricing is up to a $100 USD more over the US prices in some european markets.

    Do they have a bustling grey/parallel import market there or not? (Or a downright phone smuggling market?) If not, surprised nobody there is seizing the opportunity.

  8. rene
    October 26, 2014

    pre order open now, but only for certain countries and only the trash nobody wants like 64 gig black