Ecoo E04 Aurora gets 3GB RAM upgrade, and a 'Aurora Plus' moniker

Ecoo’s E04 Aurora is arguably the company’s best designed phone. It comes with the very powerful MediaTek MT6752 64-bit, octa-core processor, and has 2GB of RAM to go with the impressive design. What should sound like music to your ears is the fact that the phone now has a ‘Plus’ variant — Ecoo E04 Aurora Plus — which packs in the much needed 3GB RAM.

The rest of the phone remains the same — there’s the same 5.5-inch 1920 x 1080p display sitting on top of the frame, 16GB of on-board storage, and 16 mega-pixel / 8 mega-pixel front and rear cameras besides a 3000mAh battery. Basically, its just the amount of RAM — and the model name — that has changed.

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The price too stays at the same sub-$200 point. Comparing it to the Galaxy S6 is somewhat a far-fetched thing to do, but we here at GizChina have a soft corner for Chinese phones. Resellers such as Geekbuying have listed the phone for the same US$190 as the 2GB RAM version, which should mean that Ecoo are replacing the initial model with this one rather than offering a higher-end option alongside it.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

About the author

Yash Garg
Yash is a blogger by profession, builder of things by passion and foodie by birth. You'll usually find him talking about technology, music, travel and the game of cricket on the streets of Pune when not busy writing or speeding his way through the country! Read more on retro handheld gaming on RETRO91
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- - Jack
    March 2, 2015
- George
  March 2, 2015
  - Tjabbe
    March 3, 2015
    Thats a nice video but the fact that its made by Efox/Coolicool leaves a bad aftertaste. They should spend more energy on giving customer service than on making promotion videos.
    - George
      March 3, 2015
      I think at my chinese purchases like a poker bet where i´m big favorite 90-10%,if the hardware fails on you just move on,usualy oem are decent and don´t break
Freeje
March 2, 2015
- Cog.xNight
  July 2, 2015
  Ever see how expensive smartphones with a lot of storage are? I’d like it if Ecoo released a variety of the Aurora Plus with 32gb of memory that’d be great, just so long as its within the price range of the other versions. :'(
mac
March 2, 2015
And so what? Did they promise to deliver at least two next versions of the OS? If not then it is going to be the same as Zopo ZP980 2G/32G was – powerful device … which stuck on outdated and full of security holes OS version. Customers will pay for hardware resources which won’t be use …
- Cog.xNight
  July 2, 2015
  Every since the 3gb plus version released, they’ve all been shipping with the most up to date version of Andoid, Lollipop, also don’t forget that the Aurora series comes rooted out of the box, which I think is sweet as hell. :’P

Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
March 2, 2015
Awesome! Maybe I’ll sell my 2GB version and buy this one. I am a person who can’t stand ‘newer versions’ of the same he’s having. One of the (many) reasons I would never buy an iPhone :p
But creating the 3GB version is very probably done to position themselves against the Jiayu Advance (also 3GB). Although I am still not sure how much the extra 1GB of RAM is going to help in performance it’s still a good move from Ecoo. 🙂 I personally think that when I need 3GB of RAM, I will have a newer phone anyway. But since I have to order 4 Aurora’s for friends I will make that 3GB-versions so I can cross-test.
- Mik
  March 2, 2015
  So what do you think of the phone? I am trying to figure out which Chinese brands care about their products and deliver high quality components. (Jiayu, Leagoo from my experience)
  My Elephone on the other side, looks great, but Bluetooth barely works at all and the phone connection is terrible.
  - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
    March 2, 2015
    Hi Mik,
    I don’t have much experience with Ecoo yet. The Ecoo Focus was alright, fast and build quality felt fair enough. This Ecoo is a little different; allow chassis and strong plastics. The 2.5D Arc screen gives it a ‘finished’ look. If you would ask if I think some good design meetings have taken place for this phone, I would say yes.
    I use bluetooth for my MiBand and that works great. I don’t know anything about the long-term use and quality yet because I only have the phone for 3 weeks now. But the cover stays in place firmly, no sqeecks or cracking-noises when I use the phone: it feels strong enough.
    - Igor Bozinov
      March 3, 2015
      What about the battery? How long it last, power saving mode?Where are you from, does the 4G LTE works in your country?
      Please tell me more info about this.
      Thank you!
      - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 4, 2015
        Told many before. The battery life is more than good. It gets me through the day with very intense use. 6 to 8 hours of calling, hours of e-mails and texting. I also use it to listen to music when I walk. I put it on the charger when I get home, most of the time it’s around 40 – 50 %
        4G LTE works as a charm. I must say that most China phones don’t support so many bands. But this device does a lot: FDD-LTE:band 1/3/7/20 (800/1800/2100/2600)
        Those bands or used by most of the providers in EU.
  - bassa
    March 2, 2015
    - Cog.xNight
      July 2, 2015
      Just don’t get the Z1, its sides tend to bend outward because its held together with weak adhesive, and the top and bottom of the phone are plastic. 🙁
- Muhammad Yasir
  March 2, 2015
- Mr.Iggy
  March 3, 2015
  How is battery life? I’m thinking about upgrading from my oldie iPhone 4s to china android. Been doing some research and in terms of price and specs this looks more than alright.
  - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
    March 4, 2015
    Told many before. The battery life is more than good. It gets me through the day with very intense use. 6 to 8 hours of calling, hours of e-mails and texting. I also use it to listen to music when I walk. I put it on the charger when I get home, most of the time it’s around 40 – 50 %
- kid
  March 4, 2015
  - kid
    March 4, 2015
    “The 2.5D Arc screen gives it a ‘finished’ look.”
    I got it! 😉
  - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
    March 4, 2015
    I am afraid not. I doubt it is Gorilla Glass because then they would have used it in their marketing right?
    I contacted Ecoo about the screen but received no reply yet. It comes with a screen protector on the screen, put on in the factory which is a big plus. No bubbles or dust between the screen and the foil. That is enough protection for me.
    - kid
      March 6, 2015
      Thanks! 🙂
    - Cog.xNight
      July 2, 2015
      It’s put in the listing of features the phone has on ECOOs website, last time I checked I remember it saying something about Gorilla Glass.
Alex G
March 2, 2015
- i dint quite understand?
  cna you explain what u say?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  Raw photo materials from Jiayu S3 did not make me too happy. iOcean Rock had pretty much better photo’s.
  If I compare E04 with the iocean Rock and Jiayu S3 photos, E04 wins from both of them though the Rock is almost the same. E04 has slight better colours.

Guest
March 2, 2015
- pdayahoo
  March 2, 2015
  personally i prefer the jiayu
- Guest
  March 2, 2015
  The answer is useless without giving us the reasons.
- George
  March 2, 2015
- Guest
  March 3, 2015
  Thats a nice video but the fact that its made by Efox/Coolicool leaves a bad aftertaste. They should spend more energy on giving customer service than on making promotion videos.
- George
  March 3, 2015
  I think at my chinese purchases like a poker bet where i´m big favorite 90-10%,if the hardware fails on you just move on,usualy oem are decent and don´t break

Guest
March 2, 2015
- Cog.xNight
  July 2, 2015
  Ever see how expensive smartphones with a lot of storage are? I’d like it if Ecoo released a variety of the Aurora Plus with 32gb of memory that’d be great, just so long as its within the price range of the other versions. :'(
Guest
March 2, 2015
And so what? Did they promise to deliver at least two next versions of the OS? If not then it is going to be the same as Zopo ZP980 2G/32G was – powerful device … which stuck on outdated and full of security holes OS version. Customers will pay for hardware resources which won’t be use …
- Cog.xNight
  July 2, 2015
  Every since the 3gb plus version released, they’ve all been shipping with the most up to date version of Andoid, Lollipop, also don’t forget that the Aurora series comes rooted out of the box, which I think is sweet as hell. :’P

Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
March 2, 2015
Awesome! Maybe I’ll sell my 2GB version and buy this one. I am a person who can’t stand ‘newer versions’ of the same he’s having. One of the (many) reasons I would never buy an iPhone :p
But creating the 3GB version is very probably done to position themselves against the Jiayu Advance (also 3GB). Although I am still not sure how much the extra 1GB of RAM is going to help in performance it’s still a good move from Ecoo. 🙂 I personally think that when I need 3GB of RAM, I will have a newer phone anyway. But since I have to order 4 Aurora’s for friends I will make that 3GB-versions so I can cross-test.
- Guest
  March 2, 2015
  So what do you think of the phone? I am trying to figure out which Chinese brands care about their products and deliver high quality components. (Jiayu, Leagoo from my experience)
  My Elephone on the other side, looks great, but Bluetooth barely works at all and the phone connection is terrible.
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 2, 2015
  Hi Mik,
  I don’t have much experience with Ecoo yet. The Ecoo Focus was alright, fast and build quality felt fair enough. This Ecoo is a little different; allow chassis and strong plastics. The 2.5D Arc screen gives it a ‘finished’ look. If you would ask if I think some good design meetings have taken place for this phone, I would say yes.
  I use bluetooth for my MiBand and that works great. I don’t know anything about the long-term use and quality yet because I only have the phone for 3 weeks now. But the cover stays in place firmly, no sqeecks or cracking-noises when I use the phone: it feels strong enough.
- Guest
  March 2, 2015
- dunno 😀
- Igor Bozinov
  March 3, 2015
  What about the battery? How long it last, power saving mode?Where are you from, does the 4G LTE works in your country?
  Please tell me more info about this.
  Thank you!
- Guest
  March 4, 2015
  How is battery life? I’m thinking about upgrading from my oldie iPhone 4s to china android. Been doing some research and in terms of price and specs this looks more than alright.
- Guest
  March 4, 2015
  Do you know wich kind of glass your Aurora-Display has?
- Guest
  March 4, 2015
  “The 2.5D Arc screen gives it a ‘finished’ look.”
  I got it! 😉
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 4, 2015
  I am afraid not. I doubt it is Gorilla Glass because then they would have used it in their marketing right?
  I contacted Ecoo about the screen but received no reply yet. It comes with a screen protector on the screen, put on in the factory which is a big plus. No bubbles or dust between the screen and the foil. That is enough protection for me.
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 4, 2015
  Told many before. The battery life is more than good. It gets me through the day with very intense use. 6 to 8 hours of calling, hours of e-mails and texting. I also use it to listen to music when I walk. I put it on the charger when I get home, most of the time it’s around 40 – 50 %
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 4, 2015
  Told many before. The battery life is more than good. It gets me through the day with very intense use. 6 to 8 hours of calling, hours of e-mails and texting. I also use it to listen to music when I walk. I put it on the charger when I get home, most of the time it’s around 40 – 50 %
  4G LTE works as a charm. I must say that most China phones don’t support so many bands. But this device does a lot: FDD-LTE:band 1/3/7/20 (800/1800/2100/2600)
  Those bands or used by most of the providers in EU.
- Guest
  March 6, 2015
  Thanks! 🙂
- Cog.xNight
  July 2, 2015
  It’s put in the listing of features the phone has on ECOOs website, last time I checked I remember it saying something about Gorilla Glass.
- Cog.xNight
  July 2, 2015
  Just don’t get the Z1, its sides tend to bend outward because its held together with weak adhesive, and the top and bottom of the phone are plastic. 🙁

Muhammad Yasir
March 2, 2015
190$ scales WAYYY better than the 200$ iocean were selling their ROCK for…
but build quality and other factors still remain to be considered.
- - Muhammad Yasir
    March 2, 2015
- i dint quite understand?
  cna you explain what u say?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  Raw photo materials from Jiayu S3 did not make me too happy. iOcean Rock had pretty much better photo’s.
  If I compare E04 with the iocean Rock and Jiayu S3 photos, E04 wins from both of them though the Rock is almost the same. E04 has slight better colours.

Guest
March 2, 2015
190$ scales WAYYY better than the 200$ iocean were selling their ROCK for…
but build quality and other factors still remain to be considered.
- Yash Garg
  March 2, 2015
  We’ll know, we’re expecting this phone in a couple of weeks.
- Guest
  March 2, 2015
- Cog.xNight
  July 2, 2015
jimberkas
March 2, 2015
- Cog.xNight
  July 2, 2015
  Only 3G+, which isn’t half that bad. 4G LTE(FDD) its only supported by towers in China, too bad that doesn’t work here. -.-

Nancy
March 3, 2015
- Cog.xNight
  July 2, 2015
Guest
March 3, 2015
- Cog.xNight
  July 2, 2015
  Only 3G+, which isn’t half that bad. 4G LTE(FDD) its only supported by towers in China, too bad that doesn’t work here. -.-
Suskind
March 4, 2015
IOCEAN M6752 is better,faster charger.
Kieslowski
March 4, 2015
IOCEAN M6752 is better,faster charger.
sumesh kapoor
March 4, 2015
can smeone tell hw to get it shipped to india? frm whch site i shud order?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  How come that on every news item about the release of a new device there is someone from India asking when and how it can be shipped to India. On Facebook as well, most posts from Meizu contain at least one African and one Indian guy asking for this. Are web-shops really not sending to these regions? I thought I did see India and Ghana as destinations in web-shops, am I right? Just wondering
  - sumesh kapoor
    March 7, 2015
    - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
      March 7, 2015
      I know. I was just asking why there are always Indian people asking for it 😀 Just find it funny.
      3GB version is on 1949deal.com and GeekBuying.com 🙂
sumesh kapoor
March 4, 2015
can smeone tell hw to get it shipped to india? frm whch site i shud order?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  How come that on every news item about the release of a new device there is someone from India asking when and how it can be shipped to India. On Facebook as well, most posts from Meizu contain at least one African and one Indian guy asking for this. Are web-shops really not sending to these regions? I thought I did see India and Ghana as destinations in web-shops, am I right? Just wondering
- sumesh kapoor
  March 7, 2015
  i was just asking a reliable web shop to order from.
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 7, 2015
  I know. I was just asking why there are always Indian people asking for it 😀 Just find it funny.
  3GB version is on
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 7, 2015
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  It does not. Maybe with external covers like with the Kingzone K1 Turbo. I had that and wireless charging is really useless for me until it becomes integrated in furniture.
  - David
    March 5, 2015
    - Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
      March 5, 2015
      I do not think there are any 3GB phones at the moment with build-in Qi wireless charging. you want it that badly? Never really liked it
      - David
        March 5, 2015
        Android devices all use micro USB. Micro USB has tiny pins that plug into the cord to charge. This action of plugging in takes high accuracy. Any deviation from this ‘perfect fit’ will take a toll on the Micro USB port. After 3 months of use, my micro USB starts to wiggle. After 6 months, the fit is far from perfect. After 1 year, the fit has a 3 degree deviation to each side. This is why I need wireless charging. This is why I love Apple’s thunderbolt port.
        
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 5, 2015
        I never had those problems but I understand what you say
        David
        March 5, 2015
        Your Micro USB ports do not loosen up after repeated charges?
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 5, 2015
        No never had that. I use a lot of different cables. So I do not understand haha
        
        shamaka.
        March 6, 2015
        This is off topic, but since you own an ECOO EO4, could you maybe take your take time to answer this question?
        Some people have reported that the ECOO EO4 ‘overheats’ when playing intense games such as sky force and have even experienced crashes, which follows by a reboot of the device. Have you ever experienced this?
        BTW, this comment is from the Android Authority review of this phone. 🙂
        
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 6, 2015
        Wow, that doesn’t look good. I only had that once with my Jiayu G3 years ago. I played Shadowrun on my Ecoo E04 with no problems. The phone gets less hot than any MT6592 chip phone I’ve had. The iOcean G7 and Kingzone K1 could get pretty hot after a long time of gaming but even that wasn’t such a big deal.
        I will try Sky Force and Heartstone for you and report back.
        Anyone have any games/app they want tested? I prefer free but if it’s really really good, tell me 😉
        
        shamaka.
        March 6, 2015
        Thank you so much! 🙂 It’ll be interesting to hear your input on this, as this is the only thing that’s stopping me from buying this awesome phone.
        Another quick thing, does the fingerprint sensor still work with custom lockscreens such as Go Locker?
        It might be a silly question, I’m just very curious about this. 🙂
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 6, 2015
        I will try it as soon as I can. Give me the weekend okay?
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 10, 2015
        I did not forget but I lacked the time. I will try this evening, I promise 🙂
        
        Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
        March 11, 2015
        OK then. A little longer than I wanted but now I tried everything I could. I looked for a list of ‘heavy games’ and after 1 second of Google is found this: http://boostandroid.blogspot.nl/2013/09/heavy-games-for-android.html
        I bought and/or downloaded and tried all of the games listed there except CSR racing because I already have Asphalt 8. I also didn’t download Real Football because I couldn’t even get myself to play a football game because of the grater good. Instead of Eternity Warrior 2 I downloaded 3 and Blitz Brigade I didn’t either because it’s multi-play and I thought all the other games were enough for a test.
        So, in the last 3 days I tried all the games. Most of them run really smooth, some take a lot of time to load. I didn’t keep track really because the issue seemed to be the temperature and crashes. Well, the phone does get warm after half a hour of gaming. Doesn’t really matter which game you play. But it’s not really that hot. Mine didn’t crash once so I think maybe some apps are causing trouble or some people have faulty devices. Or I am lucky. Both work for me 😉
        So, in short..doesn’t get hot enough to be irritating, doesn’t stay cool enough to be a premium brand. It’s okay for me.
        
        Anthony_Schumacher
        April 13, 2015
        https://www.youtube.com/watch?feature=player_embedded&v=b-ix7AsuhlM or maybe this review can help?
        Anthony
        May 2, 2015
        Is the battery backul good while playing online games for ECOO E04 Aurora PLUS 3GB MTK6752 1.7GHz Octa Core 5.5 Inch FHD Screen Android 4.4 4G LTE Smartphone
        Anthony
        May 2, 2015
        ECOO E04 Aurora PLUS 3GB MTK6752 1.7GHz Octa Core 5.5 Inch FHD Screen Android 4.4 4G LTE Smartphone.
        Anyone please send me battery review with very high usage in playing online like Clash of Clans, Castle clash, and hd games with file size like 1GB for this smartphone on my email.
        E-mail : joukhum@gmail.com
        Thank you in advance

- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  It does not. Maybe with external covers like with the Kingzone K1 Turbo. I had that and wireless charging is really useless for me until it becomes integrated in furniture.
- David
  March 5, 2015
  That sucks. Do you know any 3Gb RAM phones with wireless charging?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  I do not think there are any 3GB phones at the moment with build-in Qi wireless charging. you want it that badly? Never really liked it
- David
  March 5, 2015
  Android devices all use micro USB. Micro USB has tiny pins that plug into the cord to charge. This action of plugging in takes high accuracy. Any deviation from this ‘perfect fit’ will take a toll on the Micro USB port. After 3 months of use, my micro USB starts to wiggle. After 6 months, the fit is far from perfect. After 1 year, the fit has a 3 degree deviation to each side. This is why I need wireless charging. This is why I love Apple’s thunderbolt port.
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  I never had those problems but I understand what you say
- David
  March 5, 2015
  Your Micro USB ports do not loosen up after repeated charges?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 5, 2015
  No never had that. I use a lot of different cables. So I do not understand haha
- Guest
  March 6, 2015
  This comment was deleted.
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 6, 2015
  Wow, that doesn’t look good. I only had that once with my Jiayu G3 years ago. I played Shadowrun on my Ecoo E04 with no problems. The phone gets less hot than any MT6592 chip phone I’ve had. The iOcean G7 and Kingzone K1 could get pretty hot after a long time of gaming but even that wasn’t such a big deal.
  I will try Sky Force and Heartstone for you and report back.
  Anyone have any games/app they want tested? I prefer free but if it’s really really good, tell me 😉
- Guest
  March 6, 2015
- I will try it as soon as I can. Give me the weekend okay?
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 10, 2015
  I did not forget but I lacked the time. I will try this evening, I promise 🙂
- Jeep ✓ᵛᵉʳᶦᶠᶦᵉᵈ
  March 11, 2015
  OK then. A little longer than I wanted but now I tried everything I could. I looked for a list of ‘heavy games’ and after 1 second of Google is found this: http://boostandroid.blogspot.nl/2013/09/heavy-games-for-android.html
  I bought and/or downloaded and tried all of the games listed there except CSR racing because I already have Asphalt 8. I also didn’t download Real Football because I couldn’t even get myself to play a football game because of the grater good. Instead of Eternity Warrior 2 I downloaded 3 and Blitz Brigade I didn’t either because it’s multi-play and I thought all the other games were enough for a test.
  So, in the last 3 days I tried all the games. Most of them run really smooth, some take a lot of time to load. I didn’t keep track really because the issue seemed to be the temperature and crashes. Well, the phone does get warm after half a hour of gaming. Doesn’t really matter which game you play. But it’s not really that hot. Mine didn’t crash once so I think maybe some apps are causing trouble or some people have faulty devices. Or I am lucky. Both work for me 😉
  So, in short..doesn’t get hot enough to be irritating, doesn’t stay cool enough to be a premium brand. It’s okay for me.
- Anthony_Schumacher
  April 13, 2015
  or maybe this review can help?
- Guest
  May 2, 2015
  Is the battery backul good while playing online games for ECOO E04 Aurora PLUS 3GB MTK6752 1.7GHz Octa Core 5.5 Inch FHD Screen Android 4.4 4G LTE Smartphone
- Guest
  May 2, 2015
  ECOO E04 Aurora PLUS 3GB MTK6752 1.7GHz Octa Core 5.5 Inch FHD Screen Android 4.4 4G LTE Smartphone.
  Anyone please send me battery review with very high usage in playing online like Clash of Clans, Castle clash, and hd games with file size like 1GB for this smartphone on my email.
  E-mail : joukhum@gmail.com
  Thank you in advance

Ecoo E04 Aurora gets 3GB RAM upgrade, and a ‘Aurora Plus’ moniker

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Yash Garg

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