ZUK is a Lenovo subsidiary which wants to ‘disrupt’ the smartphone scene with the upcoming ZUK Z1. The company put up a video earlier today; it’s a short video that doesn’t give away a lot of facts, but there’s still a lot to learn from the video.
OK, let me cut to the chase: the minute-long video has horrendous ‘music’, not a lot a lot is said in the picture. In fact, this ZUK video is the worst startup promo video you’ll see in a long, long time…
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If there’s one thing that you take home after watching the video, it’s the fact that ZUK is pronounced ‘Zee-You-Kay’ and not ‘Zuck’ (or one of its variations).
ZUK (Lenovo) really need to understand the global demographic before wanting to disrupt the market OnePlus style. If there’s one thing OnePlus did extremely well, it was understanding what the market wanted. Agree?
What a dump promo!? I’ve got nothing from that.
‘Hey, but we got this new intern, he’s been doing nothing but making us coffee all the time, how about letting him do that promo video? No one cares about them anyway.’
‘That sounds like a great idea, doesn’t it?’
plot twist, the coffe boy did make an great video, but they replaced with thyr one
Good marketing, because they got our attention.
The song can be used as ringtone 🙂
ZeroK!
Turuturu du du zee-you-kay, zee-you-kay!
Hands down best promo vid ever!
J – You – Kaaaai fire the video producer fast
Fuk! Now that’s something we can all understand.
Z*k!
That music from the video is so so….so annoying. And u may think that thing is an app for some social network, deffinetly not a phone
Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kayyyyyyyy (repeat chorus over and over)
Massive LOL! 😀
Such disappoint. Much naive.
Man, that’s one of those things that people loop into a 10 hour song on YouTube
.
Nyam cat reloaded..
I haven’t laughed this hard in ages. I don’t even care that the video is so bad, it’s hilarious.
I’ll pretend I didn’t see anything. But it’s the sound I can’t get out of my head.
youtube’s blocked , dint see the video , dgaf 😀
who else plays fifa 😀 ?
Agree.
LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!
LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!
as people says, there is never bad promo….
as people says, there is never bad promo….
Maybe they intended it to be a joke but if they put the same kind of effort in making phone, than I stay clear from zee-you-kay.
Ricoh must sue them.