5'

And the award for the worst promo video goes to ZUK!

Yash GargJuly 3, 2015

ZUK is a Lenovo subsidiary which wants to ‘disrupt’ the smartphone scene with the upcoming ZUK Z1. The company put up a video earlier today; it’s a short video that doesn’t give away a lot of facts, but there’s still a lot to learn from the video.

OK, let me cut to the chase: the minute-long video has horrendous ‘music’, not a lot a lot is said in the picture. In fact, this ZUK video is the worst startup promo video you’ll see in a long, long time…

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If there’s one thing that you take home after watching the video, it’s the fact that ZUK is pronounced ‘Zee-You-Kay’ and not ‘Zuck’ (or one of its variations).

ZUK (Lenovo) really need to understand the global demographic before wanting to disrupt the market OnePlus style. If there’s one thing OnePlus did extremely well, it was understanding what the market wanted. Agree?

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About the author

Yash Garg
Yash is a blogger by profession, builder of things by passion and foodie by birth. You'll usually find him talking about technology, music, travel and the game of cricket on the streets of Pune when not busy writing or speeding his way through the country! Read more on retro handheld gaming on RETRO91
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What a dump promo!? I’ve got nothing from that.

Daniel Golicki
July 3, 2015
‘Hey, but we got this new intern, he’s been doing nothing but making us coffee all the time, how about letting him do that promo video? No one cares about them anyway.’
‘That sounds like a great idea, doesn’t it?’
- victor hrebenciuc
  July 3, 2015
  plot twist, the coffe boy did make an great video, but they replaced with thyr one
Patrick Van Reusel
July 3, 2015
Good marketing, because they got our attention.
The song can be used as ringtone 🙂
Freeje
July 3, 2015
July 3, 2015
Turuturu du du zee-you-kay, zee-you-kay!
Hands down best promo vid ever!
ahaha
July 3, 2015
J – You – Kaaaai fire the video producer fast
saor
July 3, 2015
Fuk! Now that’s something we can all understand.
monkeytree
July 3, 2015
Z*k!

victor hrebenciuc
July 3, 2015
That music from the video is so so….so annoying. And u may think that thing is an app for some social network, deffinetly not a phone
Fred
July 3, 2015
Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kayyyyyyyy (repeat chorus over and over)
Massive LOL! 😀

OSNY
July 3, 2015
Such disappoint. Much naive.
Man, that’s one of those things that people loop into a 10 hour song on YouTube
.
koss_x_treeme
July 3, 2015
Nyam cat reloaded..
Airyl
July 3, 2015
I haven’t laughed this hard in ages. I don’t even care that the video is so bad, it’s hilarious.
Burs
July 3, 2015
I’ll pretend I didn’t see anything. But it’s the sound I can’t get out of my head.
Muhammad Yasir
July 3, 2015
youtube’s blocked , dint see the video , dgaf 😀
who else plays fifa 😀 ?
Adam Irvine
July 3, 2015
Agree.

Ruby
July 4, 2015
LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!
Ruby
July 4, 2015
LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!
MexiDroid
July 4, 2015
as people says, there is never bad promo….
MexiDroid
July 4, 2015
as people says, there is never bad promo….

iKosh
July 4, 2015
Maybe they intended it to be a joke but if they put the same kind of effort in making phone, than I stay clear from zee-you-kay.
aminiesta
July 5, 2015

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