Chinese phone maker UBRO will be the first manufacture to release BOM details

UBRO are a new up and coming phone maker who have the novel idea to release complete component costs of their devices to help inform customers of their buying choice.

We’ve seen 3rd party companies tear down a phone and price up the cost of each component to give us a general idea of the actual unit cost of a phone, but we have never seen a phone maker release the information freely.

After announcing their first smartphone, the UBRO M1, UBRO now say that they will release the BOM (Bill of material) for the phone. A BOM is the list of the parts and components of a product and can be used to work out the cost of a device.

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It’s an interesting strategy for the young phone maker and we’ll be interested to see how it pays off once customers know exactly what they are paying for. UBRO say that they hope the release of the BOM will allow customers to understand the price, performance of their phones and appreciate the added suite of UBRO applications that have been developed for use with their phones.

As for their first phone, the UBRO M1 is a 5-inch HD model with 2GB RAM, 16GB internal memory and 64bit MT6735 chipset on board. They also land to launch an M1 Mini (which oddly enough is still a 5-inch phone) and M1 Pro with larger 5.5-inch FHD display.

[ UBRO ]

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About the author
Ying Hua
I'm an avid gamer and a bit of a Ninja when it comes to gadgets and technology. When I'm not busy with the latest Android and iOS games and I can be found writing at Gizchina.com.

July 21, 2015
Hasn’t LETV released their BOM already?
Anyway, this device is very interesting, yet has many, many doubts.
they claim amazing build with dual glass and metal, OIS and Sony IMX214.
on their website it seems very half baked. a lot of spelling mistakes (SONNY, 1.3 instead of 13 mega pixels, SHARP OIS?), a lot empty parts still with LOREM IPSUM from the wordpress template…. Not very promising.
The most interesting thing for me here is the OIS. only the IUNI U3 and LG G3 have OIS and a fairly cheap price, and this one claims to be half the price. It’s also odd that this is not mentioned and described very clearly on their website, and on PANDAWILL, GEEKBUYING etc., some mention it and some don’t.
If it has OIS and works ok then this is the steal of the century. although realistically, basic OIS should not cost much, and the rest of the specs are pretty much similar to current 110$~ phones, so it should be possible, but at this point it’s quite a gamble.
- - xplorr
    July 21, 2015
    - Brooklyn701
      July 21, 2015
      It is very close but the Slots for the SIM cards don’t match. So yes it is a similar platform or an evolution of the old one…. But not exactly the same…
      - balcobomber25
        July 21, 2015
        They probably use the same ODM, its not a 1:1 clone but it is the same body style and design language. They make minor changes to differentiate them.
        xplorr
        July 21, 2015
        I just read on XDA forum that Blackview will bring out an updated version of the Blackview Omega, called Blackview Omega Plus also with MTK6735
        
        Glouds
        July 22, 2015
        Speaker location and slots are diffrent. LED flash is to side, not below of the cam. Dimensions are also diffrent.
        Very similar (like 90% of the phones in the market…) but not the same.
        Steve B
        August 1, 2015
        Omega Pro maybe, but quite different spec.
  - Steve B
    August 1, 2015
    There is an Omega Pro, looks very similar but generally better spec. Samsung instead of Sony camera (could go either way). Bargain presale $99 event.
- Sansa
  July 22, 2015
  LeTV, has release their BOM indeed. They didn’t lie about the specs. In fact on their presentation they show Apple Samsung, etc BOMs. But it was only on their presentation. A excel file would be nice 🙂

Brooklyn701
July 21, 2015
Agree with GLOUDS, it sounds amazing on paper. But we will need to see what really ships to the customer. My biggest concern is battery life and if it will have a notification LED.
quodvadis
July 21, 2015
Doesn’t really matter to end-users, what’s more important is if the device is any good for the price. End of Story.

Muhammad Yasir
July 21, 2015
while i really REALLY appreciate the BOM strategy as a very innovative idea … i think the human race is more interested in getting a device with top notch software optimization and above decent camera , hardware performance , gps and all the usual rule book stuff rather than a justification for the cost of a phone.
Still , a pretty decent idea , esp for a bargain seeker like me , but i hope their phones are good quality and feel premium and perform accordingly well. (hint ; look at oukitel :p )
- Steve B
  July 27, 2015
  This is on presale now with codes bringing the price below $120 – see Geekbuying for one.
- Steve B
  July 27, 2015
  This is on presale now with codes bringing the price below $120 – see Geekbuying for one.

balcobomber25
July 21, 2015
I wish these companies would be a little more creative with their names instead of stealing names that have already been successful.
Having said that any company can come up with a BOM, but the question is how trustworthy is it? We have seen plenty of phones that promoted a certain spec and was later found out to be false or a bold face lie.
- Muhammad Yasir
  July 21, 2015
  ahaha ! good point about FAKE AF BOM … but can i know who they are stealing names from ???
  - balcobomber25
    July 21, 2015
    - - balcobomber25
        July 21, 2015
        Yes but I was going more for the most recent phone to use that name. The Xiaomi M1 was years ago. It;s not just this company it’s industry wide, they all recycle names and sub names (like plus and mini).
    - Muhammad Yasir
      July 22, 2015

xplorr
July 21, 2015
I really doubt that this is a trustworthy phone maker for a number of reasons: the website is in very poor English. The links on the website do not work. Manuals refer to bad links. I even sent a mail to services@ubromobile.com and it bounced back. Misspelled “Sonny”. Doubt-able SHARP OIS. M1 has same size as M1 mini??? Nothing on Google about this company. IMHO it is just a hoax. Strange that quite some vendors already sell it now in pre-sale.
- balcobomber25
  July 21, 2015
  Even some of the biggest companies have poor English on their websites. For a new startup they most likely don’t have an English speaking support staff that can translate everything for them, as many of the major companies do. They rely on things like Google translate and the few employees who speak some level of English. Google often wont have much on brand new companies out of China, I remember when Doogee first launched it was next to impossible to find out anything about them.
  The Sonny misspelling is very worrying though, because several phones over the years have used fake camera sensors and batteries with the name Sonny on them.
  - Steve B
    July 27, 2015
    Sony IMX214 with OIS according to some resellers. Fingers crossed…
  - Steve B
    July 27, 2015
- xplorr
  July 21, 2015

Guest
July 21, 2015
Hasn’t LETV released their BOM already?
Anyway, this device is very interesting, yet has many, many doubts.
they claim amazing build with dual glass and metal, OIS and Sony IMX214.
on their website it seems very half baked. a lot of spelling mistakes (SONNY, 1.3 instead of 13 mega pixels, SHARP OIS?), a lot empty parts still with LOREM IPSUM from the wordpress template…. Not very promising.
The most interesting thing for me here is the OIS. only the IUNI U3 and LG G3 have OIS and a fairly cheap price, and this one claims to be half the price. It’s also odd that this is not mentioned and described very clearly on their website, and on PANDAWILL, GEEKBUYING etc., some mention it and some don’t.
If it has OIS and works ok then this is the steal of the century. although realistically, basic OIS should not cost much, and the rest of the specs are pretty much similar to current 110$~ phones, so it should be possible, but at this point it’s quite a gamble.
- Andi Sykes
  July 21, 2015
  It looks like a rebranded Blackview to me
- xplorr
  July 21, 2015
  Indeed a Blackview Omega it is.
- Guest
  July 21, 2015
  It is very close but the Slots for the SIM cards don’t match. So yes it is a similar platform or an evolution of the old one…. But not exactly the same…
- balcobomber25
  July 21, 2015
  They probably use the same ODM, its not a 1:1 clone but it is the same body style and design language. They make minor changes to differentiate them.
- xplorr
  July 21, 2015
  I just read on XDA forum that Blackview will bring out an updated version of the Blackview Omega, called Blackview Omega Plus also with MTK6735
- Guest
  July 22, 2015
  Speaker location and slots are diffrent. LED flash is to side, not below of the cam. Dimensions are also diffrent.
  Very similar (like 90% of the phones in the market…) but not the same.
- Sansa
  July 22, 2015
  LeTV, has release their BOM indeed. They didn’t lie about the specs. In fact on their presentation they show Apple Samsung, etc BOMs. But it was only on their presentation. A excel file would be nice 🙂
- Steve B
  August 1, 2015
  There is an Omega Pro, looks very similar but generally better spec. Samsung instead of Sony camera (could go either way). Bargain presale $99 event.
- Steve B
  August 1, 2015
  Omega Pro maybe, but quite different spec.

Guest
July 21, 2015
Agree with GLOUDS, it sounds amazing on paper. But we will need to see what really ships to the customer. My biggest concern is battery life and if it will have a notification LED.
quodvadis
July 21, 2015
Doesn’t really matter to end-users, what’s more important is if the device is any good for the price. End of Story.

Guest
July 21, 2015
while i really REALLY appreciate the BOM strategy as a very innovative idea … i think the human race is more interested in getting a device with top notch software optimization and above decent camera , hardware performance , gps and all the usual rule book stuff rather than a justification for the cost of a phone.
Still , a pretty decent idea , esp for a bargain seeker like me , but i hope their phones are good quality and feel premium and perform accordingly well. (hint ; look at oukitel :p )
- Steve B
  July 28, 2015
  This is on presale now with codes bringing the price below $120 – see Geekbuying for one.

balcobomber25
July 21, 2015
I wish these companies would be a little more creative with their names instead of stealing names that have already been successful.
Having said that any company can come up with a BOM, but the question is how trustworthy is it? We have seen plenty of phones that promoted a certain spec and was later found out to be false or a bold face lie.
- Guest
  July 21, 2015
  ahaha ! good point about FAKE AF BOM … but can i know who they are stealing names from ???
- balcobomber25
  July 21, 2015
- Xiaomi M1 was first :p
- balcobomber25
  July 21, 2015
  Yes but I was going more for the most recent phone to use that name. The Xiaomi M1 was years ago. It;s not just this company it’s industry wide, they all recycle names and sub names (like plus and mini).
- Guest
  July 22, 2015
  oh right … how could i miss that :/

xplorr
July 21, 2015
I really doubt that this is a trustworthy phone maker for a number of reasons: the website is in very poor English. The links on the website do not work. Manuals refer to bad links. I even sent a mail to services@ubromobile.com and it bounced back. Misspelled “Sonny”. Doubt-able SHARP OIS. M1 has same size as M1 mini??? Nothing on Google about this company. IMHO it is just a hoax. Strange that quite some vendors already sell it now in pre-sale.
- balcobomber25
  July 21, 2015
  Even some of the biggest companies have poor English on their websites. For a new startup they most likely don’t have an English speaking support staff that can translate everything for them, as many of the major companies do. They rely on things like Google translate and the few employees who speak some level of English. Google often wont have much on brand new companies out of China, I remember when Doogee first launched it was next to impossible to find out anything about them.
  The Sonny misspelling is very worrying though, because several phones over the years have used fake camera sensors and batteries with the name Sonny on them.
- xplorr
  July 21, 2015
  Also strange: the back button icon points in the wrong direction 😉
greg
July 21, 2015
What really got my attention is that claims to have MHL 3.0 and infrared sensor , so if the built quality results to be true , I´m all in

greg
July 21, 2015
What really got my attention is that claims to have MHL 3.0 and infrared sensor , so if the built quality results to be true , I´m all in
Hank
July 21, 2015
Comebuy appears to have rare real foto’s of the white version. May be a mocked up picture of a white blackview omega. Hard to tell.

greg
July 21, 2015
What really got my attention is that claims to have MHL 3.0 and infrared sensor , so if the built quality results to be true , I´m all in
Guest
July 21, 2015
Comebuy appears to have rare real foto’s of the white version. May be a mocked up picture of a white blackview omega. Hard to tell.

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