Asus looking at making phones in India: CEO


asus zenfone selfie

Taiwanese smartphone maker Asus is looking to make phones in India, said the company’s CEO.

Asus has had quite a successful year with phones, perhaps even their best. The company recently also announced the very entry-level ZenFone 2E for the American market, more about which you can read here.

Company CEO Peter Chang said to BGR India earlier today, “Asus is looking at manufacturing smartphones in India via contract manufacturers. Asus sells 1.5 lakh smartphones in India every month, and we have sold 16 lakh smartphones in India since July 2014,” he added. “India is its third largest market in the world for revenue contribution.”

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The Indian government’s ‘Make in India’ initiative seems to have inspired quite a few manufacturers. The list of companies looking to make devices in India include Xiaomi, InFocus, among others, which will likely be joined by Asus.

Asus’ first ‘global’ launch dubbed ‘ZenFest’ is due to take place in India on August 6th.

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7 Comments

  1. Angry Mobile Nerd
    July 30, 2015

    Didn’t know we’re using lakh’s now. :-S

    • Nik
      July 30, 2015

      Well the world better get used to it..!

    • July 30, 2015

      He’s speaking to an Indian audience, via an Indian publication. Of course he uses lakhs. =)

      • Pasca
        July 30, 2015

        What is this? Ind-Glish?

        • Nik
          July 31, 2015

          1 Lakh (1,00,000) = Hundred Thousand (100,000)
          10 Lakh (10,00,000) = 1 Million (1,000,000)
          1 Crore (1,00,00,000) = 10 Million (10,000,000)
          1 Arab (1,00,00,00,000) = 1 Billion (1,000,000,000)

    • balcobomber25
      July 31, 2015

      It is a story about India…

  2. Oz
    August 2, 2015

    In Chinese numeral they is also no million – it has one to thousand and then 10000 ( 万 wàn) and then 100 million ( 亿 yì) and 1,000,000,000,000 ( 兆 zhào)