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OnePlus 2 invite rollout to be deliberately slowed down

Yash GargAugust 13, 2015

I’m not sure if this is something OnePlus planned from the beginning or another one of OnePlus’ excuses, but the invite rollout for the OnePlus 2 has slowed down, and it’s official.

OnePlus posted in a very typical OnePlus-themed post that they’re “going to slow the rollout of invites in other regions as well in the coming few weeks”. “Other regions” referred to the fact that the OnePlus 2 had already been delayed by a few weeks for North America.

The forum post by co-founder Carl went on to say that they’ve ‘seen a few cases where the material of the new USB Type-C cable is not holding up to our standards. This is being resolved upstream’.

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I wonder why it is always OnePlus that faces such issues after the launch of the product.

The forum post contained the typical “At OnePlus, we focus on creating the best product, and…” etc. You can read the entire post here.

If I were lining up to buy the OnePlus 2, I’d probably be pissed by now. The OnePlus One proved to be quite a hard phone to get hold of last year, and I’m not sure how much longer this strategy of hunger marketing is going to work for OnePlus.

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About the author

Yash Garg
Yash is a blogger by profession, builder of things by passion and foodie by birth. You'll usually find him talking about technology, music, travel and the game of cricket on the streets of Pune when not busy writing or speeding his way through the country! Read more on retro handheld gaming on RETRO91
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ubuntubhoy
August 13, 2015
I have one on order & hopefully this is an excuse rather than an actual issue. I really don’t fancy being delivered a sub standard product.

Jarune
August 13, 2015
OnePlus is setting themselves up for disaster, sure the OP1 got good attention and reviews, this time around they should be getting to another level. OP2 got average specs, boring design, no killer functions (besides maybe USB-C, but who cares till mid 2016 at least), and above that a invite system that was faulty on the OP1. On the OP2 they should have learned and just produced 200k of units before annoucing….The problem seems to be the allocation of the OEM factory’s they are using and producing the number of units with an invite, setteling that to the proven conversion rate of buyers in a time span of 1-2 months, so they probably are producing about 60k-80k units a month and need another month to rev up production for another 80k-100k units next month.
This is why they only sell 1mil phone in 1.5 years. If you want to be a new player you will have to take a little risk and OnePlus wants no production risk and invented the invite system with a pretty good viral marketing/spec sales technic. It will not last, other brands like Huawei, Meizu, LeTV and others are taking that small risk of availability and offering better mid/high range options in the short to mid term release dates.
LeTV had a 1Mil units in sale within 3 months.. It took OnePlus a 1.5 years….
- Gal
  August 14, 2015
  I don’t see how the OP2 has average specs. That’s a high end device.
- Gal
  August 14, 2015
  I don’t see how the OP2 has average specs. That’s a high end device.

BHazard
August 13, 2015
Once the Moto X Pure is available, interest in the OP2 will decline sharply. After owning the OPO, I fully expected to own a OP2 this year as well…
Except Moto came out of nowhere and offered a better phone for not much more, with no invite nonsense.
I don’t even want to get rid of my current Zenfone 2 for the OP2, as I have NFC, quick charge, and a 64GB MicroSD installed… none of which I want to lose.
- njren
  August 13, 2015
  Ironically, Motorola took a page from the OnePlus One and added two bands of TDD-LTE to the Pure Edition; meanwhile, OnePlus removed them from the US edition of the OP2. Having 4G connectivity in the US and China sold me on the OPO, and now on the X Pure…at least after the initial demand dies down.
  - balcobomber25
    August 13, 2015
    That had more to do with Motorola’s new ownership than the One Plus One. With Lenovo now owning them they expect to sell them in more countries now instead of just the US/Europe.
  - balcobomber25
    August 13, 2015
    That had more to do with Motorola’s new ownership than the One Plus One. With Lenovo now owning them they expect to sell them in more countries now instead of just the US/Europe.
- njren
  August 13, 2015
  Ironically, Motorola took a page from the OnePlus One and added two bands of TDD-LTE to the Pure Edition; meanwhile, OnePlus removed them from the US edition of the OP2. Having 4G connectivity in the US and China sold me on the OPO, and now on the X Pure…at least after the initial demand dies down.

pa5t1s
August 13, 2015
All this is going nowhere…

Adam Irvine
August 13, 2015
They deserve to fail with the OnePlus 2 anyway… They’re trying to be the same company they were last year which was never going to work!
Take the whole thing back to the drawing board OnePlus and come back with a real successor of the One both in product specification/design and process of selling the damn thing!
Pathetic.
Adam Irvine
August 13, 2015
They deserve to fail with the OnePlus 2 anyway… They’re trying to be the same company they were last year which was never going to work!
Take the whole thing back to the drawing board OnePlus and come back with a real successor of the One both in product specification/design and process of selling the damn thing!
Pathetic.

Thang Cheong Pin
August 13, 2015
My attention is switched to Xiaomi Redmi Note 2 which I guess will be a better buy. Why should I spend money on a product and suffer the waiting of the invites? It’s nonsense to me.
Thang Cheong Pin
August 13, 2015
My attention is switched to Xiaomi Redmi Note 2 which I guess will be a better buy. Why should I spend money on a product and suffer the waiting of the invites? It’s nonsense to me.

balcobomber25
August 13, 2015
Haha more of the same from One Plus. This company amazes me, it’s like one step forward and four steps backwards every time. It’s amazing too because they have something most companies don’t, a really good product. It’s like this company is run by monkeys.
- JB
  August 14, 2015
  You’re right! And no sour grapes here, but they just masquerade their ultra safe approach of gauging market response and reactive manufacturing thereafter as “first rewarding the most loyal etc.”.
  BS. Thankfully, we live in a time where we have plenty of worthy options, perhaps a little pricier, but then again, is our time entirely valueless? The months one has to wait for that device has to value?
  - balcobomber25
    August 14, 2015
    The funny thing is despite what the Western media seems to believe, there are plenty of phones from China that can match the OP2 specs for around the same price. The Meizu MX5 is one and the next Xiaomi Mi phone will be another.

balcobomber25
August 13, 2015
Haha more of the same from One Plus. This company amazes me, it’s like one step forward and four steps backwards every time. It’s amazing too because they have something most companies don’t, a really good product. It’s like this company is run by monkeys.

jasonx
August 14, 2015
they had whole freaking year to get this right, they didn’t. and what kind of retarded company wait till launch for QC on their accessories.
OP just shot them selfs in the foot
- JB
  August 14, 2015
  You’re right. And no sour grapes here, but they just masquerade their ultra safe approach of gauging market response and reactive manufacturing thereafter as “first rewarding the most loyal etc.”.
  BS. Thankfully, we live in a time where we have plenty of worthy options, perhaps a little pricier, but then again, is our time entirely valueless? The months one has to wait for that device has to value?
- JB
  August 14, 2015
  You’re right. And no sour grapes here, but they just masquerade their ultra safe approach of gauging market response and reactive manufacturing thereafter as “first rewarding the most loyal etc.”.
  BS. Thankfully, we live in a time where we have plenty of worthy options, perhaps a little pricier, but then again, is our time entirely valueless? The months one has to wait for that device has to value?

jasonx
August 14, 2015
they had whole freaking year to get this right, they didn’t. and what kind of retarded company wait till launch for QC on their accessories.
OP just shot them selfs in the foot

george
August 14, 2015
this stupid geographic system. they want to sell to 1st world countries (where people get Iphone6/Galaxy6 for 2 year contract) where the consumers dont want the product.
They refuse to sell in countries where consumers want the product
this is complete madness this reversal. the company struggles with production and the fans give their money to mail forwarding services and to people selling invites for money/
read my lips= the fans say enough is enough.
there won’t be a OnePlus Three.
they will go bankrupt before the 3rd one

george
August 14, 2015
this stupid geographic system. they want to sell to 1st world countries (where people get Iphone6/Galaxy6 for 2 year contract) where the consumers dont want the product.
They refuse to sell in countries where consumers want the product
this is complete madness this reversal. the company struggles with production and the fans give their money to mail forwarding services and to people selling invites for money/
read my lips= the fans say enough is enough.
there won’t be a OnePlus Three.
they will go bankrupt before the 3rd one
Cpaun
August 14, 2015

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