Sensationalism is here to stay, and it is something that’s turning out to be cheaper than traditional marketing for most phone brands, many of which are micro-brands.
Yu is a Micromax subsidiary which has been talking about the Yu Yutopia lately, hailing it as the ‘most powerful phone on the planet’. We, however, will reserve our judgements for later.
A teaser sent out today, from Yu, confirms that the Yutopia will have an all-metal design. But what’s a teaser without a dig at a competitor’s product? The Yu teaser came complete with that — it said ‘R.I.P. Plastic and Sandstone’. Sandstone, if you aren’t aware, is a finish made popular by OnePlus with the One and later, the OnePlus 2.
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There have been no official announcements from Yu about the specs of the phone. However, preliminary leaks and benchmark listings have told us that the Yutopia will have a Snapdragon 810 SoC, 4GB of RAM and a 5.2-inch 1080p display, which in essence will make it a OnePlus 2 competitor.
As for the rest of the specs of the OnePlus 2, there’s expected to be a 21 mega-pixel camera on the rear, an 8 mega-pixel one on the front with the phone running Cyanogen OS 12.1 based on Android 5.1 Lollipop.
If Yu manage to price the Yutopia under the $350 (or under 23,000 INR) mark, it’ll make things interesting.