Sure, the Letv Le 1s appears to be one of the most desirable phones around. But knowing that still isn’t enough to digest what unfolded in China just days after the phone was announced.
Letv have claimed that the Le 1s received more than 11 million pre-orders in a span of one week. Not just that, Letv also threw in some numbers that have got to do with the money: 12.1 billion Yuan (or $1.91 billion) is what the company has gathered from pre-orders, Letv claim!
Not just the Le 1s, but the uMax120 3D 4K TV that launched alongside the Le 1s seems to be doing very well also. The TV isn’t particularly cheap; it costs half a million Yuan to get one. Despite that, sales seen so far seem to have overwhelmed Letv.
“Sales target for uMax120 is 1 billion Yuan. However, the market reaction has outperformed expectations with sales of over 500 million Yuan in the 48 hours following the product’s launch. While initial market statistics show that the capacity in China for TVs over a 100 inches is only around 200 units, the uMax120 sales have exceeded the country’s market capacity. Among the 1128 preordered uMax120 customers, 10% are business clients, 65% are from apartment owners, while the remainder was pre-ordered by villa dwellers.” Letv founder Jia Yueting said.
Well that’s quite a surprise considering their first 3 devices hit the 1 million mark after 3 months, since this is only a minor upgrade over the original is hard to understand why pre-sales have gone through the roof. Of course this only applies assuming everyone who pre-ordered actually purchases the device.
They got on the fingerprint party, rounded up some squared edges and fixed the price. I would buy it right now if available.
Then comes the question: if they will lose money on it and they have 11million orders, will they be willing to take all that loss??
And they do will they fulfill all orders????
nah you dont know the cost of it right now , look at all the other chinese devices (umi iron) is almost the same in design language and specs except that it has mtk 6753 instead of x10 but still this SoC got so cheap these days that uh….
They have released the bill of materials. If you are going to believe that, they are indeed selling below cost price.
LeTV has proved they are in the phone market to stay, I think that’s the reason they are getting sales records. Oh and the price matters too of course.
BTW, the GPS (on Le1/x600) is fixed for good on the last update. Case closed i say.
The lesson of this is ..design an attractive device..price it well and customers will flock in droves.
Good for them, not so good for the people trying to get their hands on one :). Wonder how well they will be able to keep up with that demand.
Any ideas of date of availability?
Where to buy?
And such?
It went on sale yesterday, Chinese resellers mustve gotten hold of a few. Try your favourite shop.
To my understanding they sell it at a loss and then they make money back when people sign up for their tv subscription service. They apparently sold the last phone at no profits for the same reasons.