After quite a bit we’re starting to see some action from ZTE’s Nubia.
Recently it was learnt that ZTE spent a lot of money to get the Nubia.com domain name, and now the company seems to be prepping the X8 for a launch.
Leaks point at a fairly powerful phone with some high-end specs… lets take a look.
Like the recently launched Letv Le Max Pro, the Nubia X8 will have a fairly large screen — a 6.44 one at that. A big screen isn’t everything that the phones will have in common; two of the most key specs are also going to be the same, if the leaked info is to be believed. This includes a 2560 x 1440p resolution and the Snapdragon 820 SoC.
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If that does happen, it would really heat up (no pun intended) the competition.
Jokes apart, the leaks go on to mention a 4500mAh battery for the Nubia X8. Whether or not the Snapdragon 820 happens to be as energy-efficient as the Snapdragon 801 is yet to be seen, but with a 4500mAh battery there’s hardly anything to worry about, one would imagine.
Nubia have an event scheduled for the 18th this month, so thankfully there isn’t too much you have to wait before you get to see the phone in all its beauty.
To quote IBM back in 1983, “64kb of memory is more than ANYONE would ever need in a PC”.
Just a year ago “size-ists” were saying “5.5 is fine, any bigger is ridiculous”, so perhaps it would be wiser to take a historical view of things and acknowledge that there’s a place for many size options, and that market forces will dictate which one’s succeed. Usually the only one that comes off as “ridiculous” is the person that predicts the upper limits of anything.
Granted, I should probably not have just written “wrong” above. I was lazy. I should have explained that it was wrong thinking to bash a size, and not a wrong preference.
I was giving my personal opinion with the 6 inch comment. Obviously 6 inches is far above what there is high levels of consumer demand for, and even 5.5 is above the average consumer demands hence Motorola, HTC, Samsung etc staying at 5.2-5.3~ for flagships. 5.5 inches is common in Chinese phones, and also other countries like India and Brazil, due to cultural and economic reasons I don’t have the time to explain. I am a Product Designer by profession so if you want to call the opinion of someone whose job is ethnographic research and the design of products to meet those needs then feel free to be a bigot.
Sorry… didn’t mean to make it personal.
The point I was trying to make is that one size DOESN’T fit all and that killing (or even trimming) the size ranges in exchange for having every device fit into the 5″ to 5.5″ limits consumer choice and ultimately limits innovation as well.
There’s also an underserved audience that wants SMALL screens (i.e. back to the days of 3.5″ and smaller). It’s not what I would want personally, but I’d hate to see that others couldn’t get an option for it. If there’s market interest more small screens will start being offered.
As David Pogue said, “80% of what’s made is pure crap. But you have to make all the stuff to figure out which of the 20% will be winners in the marketplace”.
The reason we see a lot of 5.5 inchers now too is price btw, you can get 5.5 inch 1080p screens for very little compared to something odd like 5.2 or 5.3 Your perception of customer demand is likely skewed because of economies of scale but I can say quite confidently that 99% of people in the Western market now prefer 4.8-5.2 inches. The Sony 6.44 inch phone didn’t do very well and we no longer see the 7 inch phablets that OEMs tried to sell even a year ago so I am very surprised anyone would still be trying this.
Indeed. Only few companies in the world are able to manufacture a compact flagship due to cost and lack of engineering capabilities.