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Rumour: Filipino brand Cherry Mobile buys controlling share of JiaYu

AndiJanuary 26, 2016

News about JiaYu has been on and off this past few months, and were not sure if this latest is good or bad news.

Last year JiaYu was rumoured to be in serious trouble and at want point there was even talk that the factory had shut down for good. We were put at ease at the end of 2015 though with the release of the JiaYu S3+ and news that the company was working on 2 new (but unspectacular) phones.

2016 has seen very little movement from the brand, but perhaps this news is why.

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Rumour has it that Filipino brand Cherry Mobil has bought a controlling stake in JiaYu. Cherry had already worked with JiaYu in the past who was the ODM for the Flare X range of phones last year.

Apparently Cherry bought their stake in the company in the middle of last year, but kept the news hush hush until today.

A this stage the rumour is unconfirmed and as JiaYu have gone on an early Chinese New Year vacation we won’t be able to confirm the details for a few weeks.

Thanks to Batt for the tip.

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About the author
Andi

Jiayu is a good brand, feel sorry for its collapse.

MattD
January 26, 2016
That’s not a bad thing by itself. It can even be positive: if the odm has some kind of interest in the company, they can work harder for creating better products taking in greater account customers’ satisfaction.
I’m not saying it’s definitely a good thing, but the outcome could have positive aspects.
showme79
January 26, 2016
Yes, I think JiaYu is a good brand too. I’ve been using their phone since more than 3 years (G3S in the past and S3S nowadays) and I am completely satisfied with their products. MyS3S was bought last year and I hope that my next phone in 2017 (or in and of 2016) can also be a JiaYu model with the same satisfaction…

Freeje
January 26, 2016
Cherry Mobile is known for cheap low-end phones. What will become of Jiayu after the change of ownership? I’m not that optimistic.
- E8hffff
  January 26, 2016
  Well as the article claims (by rumours) Cherry Mobile has already been with Jiayu since mid last year, so the prospects are glum. If I purchased into a company I would be all active and on the agenda to resurrect the outcome. Since no news of a S3 beater, then it’s not looking good.
  - balcobomber25
    January 26, 2016
    Just because they bought the stake last year that doesn’t mean they took control last year. Buyouts such as this (especially involving two separate countries) take a lot of time and given that the news is just coming out today it was probably just recently approved by all the necessary regulation authorities.

Kieslowski
January 26, 2016
Jiayu is a good brand, feel sorry for its collapse.
Twister12
January 26, 2016
If that is true then Jiayu will survive. Cherry mobile has some loyal customers in the Philippines and if I’m not mistaken the brand is the best selling phone in the country.
They may retain the quality on the flagships but for the rest it may suffer quality issues.
E8hffff
January 26, 2016
They still have good-will with customer base, but it may dwindle as time goes by and no solid releases.
- balcobomber25
  January 26, 2016
  Depends how far along Cherry is in the purchase. Cherry already has a strong lineup of phones, several which could be rebranded into Jiayu’s.

MattD
January 26, 2016
That’s not a bad thing by itself. It can even be positive: if the odm has some kind of interest in the company, they can work harder for creating better products taking in greater account customers’ satisfaction.
I’m not saying it’s definitely a good thing, but the outcome could have positive aspects.
Guest
January 26, 2016
Yes, I think JiaYu is a good brand too. I’ve been using their phone since more than 3 years (G3S in the past and S3S nowadays) and I am completely satisfied with their products. MyS3S was bought last year and I hope that my next phone in 2017 (or in and of 2016) can also be a JiaYu model with the same satisfaction…

Guest
January 26, 2016
Cherry Mobile is known for cheap low-end phones. What will become of Jiayu after the change of ownership? I’m not that optimistic.
- E8hffff
  January 26, 2016
  Well as the article claims (by rumours) Cherry Mobile has already been with Jiayu since mid last year, so the prospects are glum. If I purchased into a company I would be all active and on the agenda to resurrect the outcome. Since no news of a S3 beater, then it’s not looking good.
- balcobomber25
  January 26, 2016
  Just because they bought the stake last year that doesn’t mean they took control last year. Buyouts such as this (especially involving two separate countries) take a lot of time and given that the news is just coming out today it was probably just recently approved by all the necessary regulation authorities.

Twister12
January 26, 2016
If that is true then Jiayu will survive. Cherry mobile has some loyal customers in the Philippines and if I’m not mistaken the brand is the best selling phone in the country.
They may retain the quality on the flagships but for the rest it may suffer quality issues. After all this company survives by dishing out tons of dirt cheap models every year.
E8hffff
January 26, 2016
They still have good-will with customer base, but it may dwindle as time goes by and no solid releases.
- balcobomber25
  January 26, 2016
  Depends how far along Cherry is in the purchase. Cherry already has a strong lineup of phones, several which could be rebranded into Jiayu’s.
Steven Fox
January 27, 2016