Xiaomi has filed an applicationĀ with theĀ Department of Industrial Policy and Promotion (DIPP) in India, seeking approval to set up Xiaomi-only brand stores across the country.
While some of Xiaomi’s phones are available via a select few offline retailers, a real business Xiaomi does is via online stores, such as Flipkart and Amazon.
Any international company that wants to operate retail stores in India is required toĀ to manufacture 30% of its goods inĀ the country by law. Xiaomi should be well past that by now.
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In fact, Hugo Barra revealed at the Redmi Note 3Ā conference in India that the majority of the phones being sold in the country are ‘made in India’.
In related news, Xiaomi just set up two more manufacturing plants in India. The brand is set to launch a bunch of phones in the country this year, with the Mi 5 pegged for launch next month.
Indicates Xiaomi determination to take a larger chunk of Indian mobile pie. Good for Indian Xiaomi customers, n more competition for likes of Samsung.
Uhm then Xiaomi need to make sure they always got stock for their popular phones on their retail shop. I still think that cheaper Redmi note 3 pro will be a hot selling there than the premium (but expensive) Mi5.
Now even in china, it is very hard to buy Redmi Note 3 pro at their original xiaomi selling price. If go through re-seller (either physical store or online) they already heavily marked up the price.
Apple has their Genius Bar I wonder what name Xiaomi will use.
They should do this for other countries.