Bezel-less design is the latest chinese mantra for the success with a new phone and Elephone is clearly extremely proud with their S3 model, that they managed to reach the bezel-less status. Or to be fair and exact the status of “looking as almost bezel-less”. While from the design stand point it’s surely a positive thing, i’m not sure if you can base the whole marketing on just this simple fact. But the Elephone marketing experts apparently think so.
Gizchina News of the week
To emphasize their point we have today’s video where the Elephone S3 takes on some real heavyweights with comparison to iPhone 6 and iPhone 6 Plus. All the phones are running the same video clip so you can clearly see how the bezels on each look and behave. And surprise surprise seems like S3 really has the thinnest bezel design of them all.
But enough of the empty chatter and you can judge for yourselves checking out the following video.
Dont know, in a way, I find their marketing very sympathetic. Maybe its just because they take the piss out of Apple =P
Maybe the correct word is not sympathetic but pathetic.
Apple is not bad but they just sell their products really darn expensive.
Guess youre absolutely right. The thing is, I dont know any mobile brand which sells cellphones with bezelless displays in my country and then guys like Ele and Ule have exactly manage to do this, that is kind of impressing (Nothing to do with this topic, but does anyone know how big ele and ule are??). And because of that, I think they are in he position to make such ‘jokes’. And actually I dont know if these ‘marketing’- videos are really intended to do marketing or rather because they simply can (being proud of their product).
This isn’t limited to Elephant Crap but I call this type of advert deflection marketing. Good companies don’t do comparisons like this, they instead focus on their own products. They don’t want you to even think about a different phone. These crap companies try to use deflection to hide their phones shortcomings.
Eh but really i find that their ads are hilariously funny. it shown how crappy this Elephone brand is.
Totally agree with you, why Elephone spend so much effort to spread crappy ads instead of improving their own product.
I don’t think they can survive in the long term, shit will always smell like shit whatever how pretty you try to cover it, soon or later people will know the real elephoney and by that time they are doom.
I’m amazed they have lasted this long lol.
hahaha