Although going throw some hard times, HTC doesn’t want to leave the mobile market and, after announcing the high-specced Snapdragon 821-powered HTC U Ultra a few weeks back, we already know the Taiwan based phone maker will announce a new flagship equipped with the latest Snapdragon 835 in 2017.
Chialin Chang, HTC’s President of Global Sales, broke the news in an interview with Tbreak. He said that HTC will be launching a Snapdragon 835 equipped smartphone, but we’ll to wait until after MWC that takes place from Feb 27 to March 2.
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Chang also claims that we won’t see any smartphones powered by Snapdragon 835 in Barcelona. Which would also confirm the fact that the Samsung S8 will be the first smartphone on the market with the latest Qualcomm’s CPU and set to launch in April.
Meanwhile, as already reported, LG’s G6 2017 flagship should be relying on last year’s Snapdragon 821 processor and get launched next month at MWC.
So, just like last year, next HTC’s flagship will be late to the party, but hopefully this time it’ll leave a mark.
This could be a last ditch effort for a few of the notable phone brands – Sony, HTC and LG. If all 3 of those don’t have a turnaround year they will be closed down or sold.
I know design is quite a subjective aspect, but I’ve always felt that HTC’s design decisions for its flagships have been quite substandard – not poor, not shabby, but just too conservative.
Sony and LG have at least tried a few things for better or worse, but HTC’s design language has been stagnant for a long time, which is understandable – why fix something that ain’t broke? Except that people care about design a lot, as irrational as it may seem, and merely fitting a top chip inside is not good enough to win over a market that you’ve lost major share in.
It takes something truly remarkable in appearance, feature and form to make an impression, and a spec sheet alone won’t cut it.
Xiaomi has done remarkable designs over the years with major evolutionary steps. Samsung? Same – lots of experimentations, some failed, some wildly successful (S6 Edge and S6 Egde Plus).
HTC? We know exactly how it will look.
I don’t think HTC’s design is too much of an issue, if you look at most flagships over the last few years they have all been heavily inspired by HTC. The problem I see with HTC is the price they charge. They don’t have the same brand recognition as brands like Samsung or Apple so most people arent going to pay $7-800 for one when they can get one of those other brands for the same price. If HTC priced their phones similar to Xiaomi, OnePlus, Huawei etc they would sell a lot more phones.
This could be a last ditch effort for a few of the notable phone brands – Sony, HTC and LG. If all 3 of those don’t have a turnaround year they will be closed down or sold.
I know design is quite a subjective aspect, but I’ve always felt that HTC’s design decisions for its flagships have been quite substandard – not poor, not shabby, but just too conservative.
Sony and LG have at least tried a few things for better or worse, but HTC’s design language has been stagnant for a long time, which is understandable – why fix something that ain’t broke? Except that people care about design a lot, as irrational as it may seem, and merely fitting a top chip inside is not good enough to win over a market that you’ve lost major share in.
It takes something truly remarkable in appearance, feature and form to make an impression, and a spec sheet alone won’t cut it.
Xiaomi has done remarkable designs over the years with major evolutionary steps. Samsung? Same – lots of experimentations, some failed, some wildly successful (S6 Edge and S6 Egde Plus).
HTC? We know exactly how it will look.
I don’t think HTC’s design is too much of an issue, if you look at most flagships over the last few years they have all been heavily inspired by HTC. The problem I see with HTC is the price they charge. They don’t have the same brand recognition as brands like Samsung or Apple so most people arent going to pay $7-800 for one when they can get one of those other brands for the same price. If HTC priced their phones similar to Xiaomi, OnePlus, Huawei etc they would sell a lot more phones.
All I want to see from this company is an upgraded HTC Max. 6 inch screen, boomsound speakers, minimal bezels, huge battery and top-notch Camera. They keep playing it super safe and therefore will continue to get buried by Samsung and Apple.
All I want to see from this company is an upgraded HTC Max. 6 inch screen, boomsound speakers, minimal bezels, huge battery and top-notch Camera. They keep playing it super safe and therefore will continue to get buried by Samsung and Apple.