It seems that Taiwanese smartphone brands are in trouble during the last few months. Take HTC and ASUS for example, two companies that used to rule their inland market and neighbouring countries but not any more.
According to recent info that comes directly from supply chains in Taiwan, both ASUS and HTC have lost their popularity in China, India and other markets in the region, because of the ever growing competition from Chinese smartphone brands. ASUS for example faces significant problems in their effort to acquire a sufficient number of OLED panels from Samsung Display, and have utterly resorted to Tianma Micro-electronics, a firm based in China. The Taiwanese company is also below their goals for the year in smartphone sales, with only 20 million units sold during 2016, much lower than the predicted target of shipping 25 million smartphones. ASUS is expected to launch its new Zenfone 4 series lineup soon and we will see how things go from there.
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Things are bad for HTC as well according to the same rumors, with the company struggling to ramp up its shipments in China and global markets in Q1, facing fierce competition from companies like Huawei, OPPO, Xiaomi, Vivo and Gionee. HTC has already unveiled several U Series smartphones, and we’re expecting their HTC U flagship model to make an official appearance by the end of this month.
But are these smartphone announcements enough for these two companies, in order to improve their market performance? Tell us what you think.