Vernee finally enters the bezel-less phone race after numerous Chinese competitors. To introduce the upcoming device — the Vernee MIX 2, the company has released a very similar image to what Xiaomi is advertising for the soon coming Mi MIX 2. Nonetheless, let’s have a quick look at it.
If you have good memory you’ll instantly recognize the same image style behind the Xiaomi Mi MIX 2, but just to help you remember we’ll post it again down below.
Gizchina News of the week
The similarity isn’t by chance of course, and Vernee does it hinting at something more as well. If you paid attention to the first image, the slogan says “Not Only Bezel-Less 2.0”, when Xiaomi’s Mi MIX 2 is just “Bezel-Less 2.0”. This means the smaller Chinese company is quite confident their device will probably have an higher screen-to-body ratio, or some other features that will set it apart from Xiaomi’s phone.
Lastly, we also have an early image of what’s supposedly the Vernee MIX 2, but as you can see it’s pretty hard to understand how much bezels we have. What we know for sure is the smartphone will have a 18:9 display aspect ratio and mostly likely feature curved glass Samsung S8-style.
That’s all we know as of now. Are you excited to see this kind of device coming from Vernee? Will it crush all the other smaller Chinese competitors? Let us know in the comments below!
Mi mix + samsung s8 = bluboo s2 & vernee mix 2
The phone looks too tall to be totally bezel-Less.
Mi mix + samsung s8 = bluboo s2 & vernee mix 2
Just the fact that Vernee uses the name MIX 2 tells you that Vernee is just like those many other subpar China brands. How hard is it to come up with a name really?
To be fair, when you do something first, you own the rights to name it. Just like when Samsung created the Note. Other companies who created similar big designed phones called their phones Notes. We have the same thing the “Plus” in terms of IPhone, Edge from Samsung and there are a couple others. For Xiaomi its Mix, they did it first and so they get the naming rights of the design. Although technically Sharp did it first a couple years ago but….its Sharp so no one cares.
Well, it’s different for Note though cause Note has a very general meaning to it, I think. Same goes to words like Ultra, Pro, Plus, Edge all these have a general meaning. MIX 2 is very specific. Just like Aquos (Sharp), It has no meaning to the specific word.
No, its not different for any of those. Its the same thing. Someone comes along with a good idea calls their “X” then everyone else uses it as their variation as well. One of the keys to successful marketing is to name you product in such a way as that it is identifiable directly to you. For instance, Xerox instead of a copy machine. When your phone is directly traced to you in the mind of the consumers then you win marketshare. So while designs like “lite” or “compact” don’t immediately draw anything to the mind they are an example of poor marketing. But when you add “Plus” “Note” “Edge” or “Mix” you immediately know the company that started coined it. That is successful marketing at its finest and its something that it taught in college marketing and business classes as Naming Rights.
Are you an American? Nobody is asia, where Im from, at least, calls all copy machine Xerox unless the machine is actually Xerox. I think only americans apply the word Xerox to all copy machine which is wrong tbh. Do you see any big names using the word MIX 2? But they do with Note, Pro, Plus and etc. However, you do see Chinese subpar brands using MIX 2, S8, S7 and etc.
Well obviously I wasn’t talking about currently with the Xerox machine, it was just the first one that popped into my head. But yeah, at the time where such things were popular, Xerox was synonymous with copy machine. As far as the Mix goes, yeah all the small brands are using the MIX, but that’s exactly how it starts. Its literally been less than a year and it has spawned at least 8 clones. The rest of the industry is still copying the Samsung and LG design. You can’t use the name if you don’t use the design. I think most people are going to fall more in line with what Apple is doing by removing the bottom bezel to keep the camera and sensors at the top, or if they remove the top bezel they will do cutouts for the Camera like the Essential phone or Sharp’s upcoming phone. There are a lot of possibilities. But as I said its been less than a year so we don’t know what will happen. Sometimes trends stay, other times they come and go.
“You can’t use the name if you don’t use the design” Sorry to say but that’s nonsense. Following your logic, LG V30 should be named LG Note 8 and the up coming Vivo X20 should be called Vivo S8 or whichever design it originated from, according to you. Your comment made zero sense. I can guarantee you that you will not be seeing the big names in the industry using MIX. Naming has nothing to do with trends. I was a COO of an internet marketing agency based in Malaysia, Chromabit. So, don’t talk nonsense about marketing trends when you are clueless on the subject.
Context my friend. When you put my words into their appropriate context, they do make sense. I’m not saying that EVERY phone that uses the similar design is SUPPOSED to use the same naming. I’m saying that if they do use the same naming, its because of the features that they are copying from the other brand. LG can call their phone whatever they want..same as every company. But if they chose to call the LG V30 the LG v30 Note, there are certain expectations of that phone. The major companies aren’t in the business of copying, they are trying to set their own trends. Which is why they continuously try to innovate. Other companies use the standard product naming so that their products don’t get lost in the fray. For instance Sony, they have the XA1, XA1 Ultra, and now XA1 Plus. Three models of the same phone with differences that allow the user to know what is what based on current trends in marketing. I never said big companies will use the MIX name…You’re attacking positions that I don’t hold to make points I’m not disagreeing with, then you call me clueless based on those false assumptions. I’m not one to play that game, so if you’re not going to pay attention to what is ACTUALLY being said, as opposed to what you WANT me to say then lets just stop the conversation here. It takes more time to defend myself against accusations of statements that I’m not making, than to actually discuss the real points I am making, and that is the mark of a wasted conversation. Thank you for you time, and even though you felt the need to be disrespectful towards me, I still appreciate the conversation.
My point exactly. Like I said, words like Note, Ultra, Pro, Plus have general meaning. It literally indicates the classes/series or whatever you want to call it for the devices. Names like Aquos, MIX have no general meaning. It does not indicate the series of the device. Just because subpar China brands uses MIX to show their own derivative of the device does not make it so. They also use the word S8 to show their own derivative of a 18:9 expect ratio. My point from from the very beginning is that this is just what subpar China brands do. My comment from the very beginning is of Vernee being just like any other subpar China brands for using the word MIX and not being creative with their own words. Because big names will never use MIX even if their device is of the tri bezeless nature.
and just to rectify on a few things, I did not call you clueless, I said you are clueless on the “subject” (not the individual). So, if you took an emotional hit on that, I apologize.
Just an FYI, MIX is usually in all caps by device makers because it does have an industry meaning as well. Minimum/Maximum. That is minimum bezels maximum screen, Its a bit cheeky of course but that is the reason behind the name. Which is why everyone has used it. So its not that they aren’t being creative by using the name, its that the design itself has been adopted as a standard name in the industry the same as Plus, Max, S, Lite, and whatever. It doesn’t really matter if the big boys choose to copy it or not. As long as someone does, then the marketing has worked.
Everyone as in Cheap “China subpar brands” you mean? Nope. it’s not a standard name in the industry. If it’s standard in the industry, you’ll see real players using it like how Note, Plus and etc are being used. MIX is just a model name and not the addition. Example, MIX Lite, MIX Pro (I wouldn’t be surprised if Xiaomi ended up making such additions) The objective behind the word MIX is as good as the word S8. S8 being the model and Plus being the addition S8Plus. There won’t be a S8 MIX. Marketing has worked? I wouldn’t go as far as that. China brands (cheap ones at least) copy everything. The name didn’t sell rather the fact that it’s tri bezel that sells. One example, Doogee MIX. People don’t buy it because the brand name is Doogee (obviously) and people don’t buy it because it’s called MIX, they buy it because of the fact that it’s tri bezel. Of course these have an opposite effect if the brand name is as powerful as the likes of Apple or Samsung where some people do buy them because of the name.
Again you’re proving my point which is that Xiaomi has created an idea that has forced others to copy the nomenclature. The thing is, others could easily copy the design itself and not call it a MIX, the Essential Phone rings a bell. But Chinese phones are blatantly trying to ride the wave created by Xiaomi and as such they use the MIX name. The big guys aren’t going to copy each other in naming. They are the ones creating the names. The only top company that you could say still does it are the Chinese with Xiaomi and Huawei. Huawei still used the :”Pro” and “lite” and Xiaomi uses “Note” “Pro” “Max” and a couple others. Its important going forward that Huawei distinguishes itself with its flagship naming going forward. Xiaomi doesn’t care because they have little to no foothold in the west so its not a big deal.
And as I said the MIX name was created with the idea of Mini/Max….they literally stated it in their release. Its called the MIX and the design itself is the MIX. So it goes both ways. It would be more akin to Apple creating the IPhone, IPad, etc…the product is the name. Of course its not exactly the same but the idea is similar.
Anyway, I don’t think we are disagreeing at this point anymore. You’re just arguing semantics, which I don’t care to do. So if its all the same with you we should end this conversation here..
Yes and MIX is the model. What’s the point of you deliberating min/max? Repeating that won’t change the fact that MIX is the model and not the edition like how you are insisting that Plus, Pro, Lite and etc are the same as MIX. You were going in circles. I’ve been explaining to you from the very beginning how the objective of the name MIX, S8 are different of Note, Plus and etc. Then you went on to marketing about subpar brands riding the waves of bigger brands which from the “beginning”; I’ve already meantioned that these are the action of cheap China Subpar brands. These is what they do and Vernee is just a subpar China brand for doing it. So, what’s your point exactly? My whole reply was simply just to differentiate between models and editions. Such unnecessary drag..
The point I was making is that its the MODEL and the EDITION. The same as the NOTE 8. There doesn’t have to be 20 different examples to prove the point…ONLY 1. The same way Xiaomi has taken the Note from Samsung and made it the Mi Note, they are doing with the Mi MIX. But I guess at this point we are going in circles because you already arbitrarily dismissed the Note earlier as something altogether different, which I would argue it isn’t. This is a point we can just agree to disagree about. But it does go to prove a point. Xiaomi is not a subpar brand, and even they fall victim to riding the wave of others as they did with the Mi Note. So I guess sometimes it works both ways.
So your entire point is that there is a difference between the model and the edition. My point is that in the case of the Mi MIX it is the model and the edition, similar to the Note (remember Samsung did make a Note Edge a couple years ago…so Note would be the model and Edge would be the edition) from Samsung. The exception proves the rule in this case. I’m not saying you’re wrong, I’m just saying in light of the evidence there isn’t a reason to believe you’re right. You’re being unnecessarily argumentative for no reason.
I’m not. I just don’t appreciate having to repeat myself when it was clearly said from the very beginning. Well, Maybe for Note (Since there’s also Note pro from Xiaomi) it can still be a model name. I was just throwing out examples but I guess Note shouldn’t have been included. There are still clear differences between models and editions tho with the more obvious like Pro, Plus which was mentioned by you to be the same as MIX. With that one case, they sure did copy Samsung on the Note, I’ll give you that (which made more sense on Samsung, hence, with the stylus over Xiaomi’s rendition).Even then tho with such origin, Xiaomi is nothing like the China Subpar brands now. They actually made good products then with really good support and good software consistency. So, I wouldn’t put them in the same league to even compare with.
Save yourself the trouble he only cares about being right. He changes his argument multiple times when your prove him wrong. Your point was obvious and correct in your very first post.
Ultimately, does it matter? Xiaomi don’t seem to think so. They haven’t challenged any of their competitors that have adopted the mix series name for their products. There must be a reason. Either they can’t or don’t consider doing so worthwhile. If they did, the likes of Vernee would find dome way around it. Probably just call it the mixer, mixi or something like that. People would know what it stood for in terms of the type of phone it is.
No it ultimately doesn’t matter which is why I was confused as to these guys disagreeing. But hey,three cheers for necromancy
You’re quite the wordsmith but not sure how it would be construed as necromancy. Anyway, from my experience, the only one of these brands worth buying from is umidigi with quality products at very reasonable prices. This vernee model looks a bit flaky from what I’ve seen.
Generally speaking, when I see a topic resurrected from over a month ago I can only attribute it to necromancy. But to the point. I’m not impressed by any of these Mix clones. Mediatek, larger chins to accommodate front finger print scanner, questionable camera quality (not that the real mix is better lol) and lastly build quality and longevity. You just don’t know how long these phones will survive because we don’t know update schedules nor do we have complete build components such as whether it’s gorilla glass or dragon tail….etc. To many questions leave me wanting more from all of these clones.
Sorry, I was unaware they’re was a time limit within which one could comment on these comment pages. I only became aware of this Page’s existence today when, I entered a related search term or keyword on Google. Again, in relation to your comments, some would argue you get what you pay for but I’ll be honest, I’ve had my umi plus E since January. It’s more than capable of fulfilling the tasks I need and it compares favourably in performance to the flagship offerings of staple brand names from my experience. Yes, I’ve had very few updates but I’m not sure that’s a major issue. The updates on my galaxy S5 and S6 were frequent and to be fair, unwelcome, to the extent that I repeatedly flashed it back to previous software versions, factory reset it and eventually rooted it because the updates didn’t really benefit the phone or it’s performance. In fact, they invariably slowed it down by introducing shitty Samsung adware without my consent. I’m really impressed and it’s likely I won’t be breaking the bank going forward with the likes of Apple or Samsung. Even if these cheaper mtk CPU phones don’t have the same after sales support, you can easily buy another three for the same as you’d buy an S8 or iPhone 8 for.
The guy actually has a point. U.S copyright law has law pertaining to this. One guy tried to use this as a way to make Google drop it’s copyright claim on Google because the word Google has become standard language for search the internet. Did you know Bayer owns the trademark of the word aspirin? Yet they can’t enforce it because of said law. That’s why he used his word Xerox. Mix, like note which isn’t general at all imo but that’s subjective, could possibly fall in that same category. Since Mix was the first recognized, it is the defacto name of the genre of phones. Same goes for Samsung and the note, and aspirin for acetylsalicylic acid.
Apple didn’t use “Plus” first. Samsung, Lenovo, Alcatel, Micromax and HTC all had plus phones before Apple.
Not sure if you realize how that proves my point. First is a matter of consumer perspective not reality. You responded to a comment where I even mention that Sharp made the Mix YEARS ago, but no one cares because its Sharp. This is exactly how it goes in the business industry. When people identify YOUR product with a term, then you own it. The Sad truth is that when you make a phone and you name it “SuperPhone 6S” or SuperPhone Plus” guess what….the person is thinking IPhone. Not some Alcatel and Lenovo who have been using similar naming for quite some time as well. Business is brutal.
Sharp has never had a phone called Mix, they had the Aquos. You are confusing product names with product trends. The two are completely different. Xiaomi set the current trend of bezeless designs with the Mi Mix. But if they named their product the Xiaomi Aquos, Sharp would have filed suit and would have one.
I think you’re trying to make my point for me and don’t realize it. Sharp made the Aquos… YEARS ago…the first bezel-less smart phone. No one cared. Xiaomi makes their smartphone the Mi MIX and then everyone copies and refers to theirs as a MIX….not Aquos. Why is that? That is the essence of product marketing. The point is, first isn’t a matter of actually being first (as is the case with Plus or S series phones) its a case of branding your phone as THE PLUS and THE S. So that when consumers think of the product, they think of YOUR product…that is the only point I’m making. I never said Sharp made the Mix, as in the phone, I meant the MIX as in the concept that everyone is giving Xiaomi credit for. And even if Xiaomi (for some inexplicable reason) named their phone the Xiaomi Mi Aquos…there’s nothing Sharp could do…as we all know Chinese phones are capable of BLATANT copyright infringement and as long as they stay in China, its no big deal.
“There’s nothing Sharp could do…as we all know Chinese phones are capable of BLATANT copyright infringement and as long as they stay in China, its no big deal.”
The only problem with this is, Xiaomi sells a lot of their phones outside of China in several markets that Sharp also competes in. Sharp could file an injunction to prevent the sale in several countries and they would win. Especially in countries like Taiwan and Singapore which have very strict copyright laws (although technically this would be a trademark dispute, not copyright).
Sharp literally has no marketshare in the phone market. Xiaomi isn’t worried about them. But hypothetically, there is a reason why Meizu didn’t leave China when it first started making phones, they were direct iPhone copies back in the day. Apple was going to do everything in their power to uphold their trademark so Meizu did the smart thing, they kept the business in china and sold them mostly online. This is also one of the reasons currently behind BBK being one of the worlds biggest phone manufacturers and yet being unknown in the West despite Vivo/Oppo/Oneplus being tremendous sellers. Businesses will find a way to deal with Trademark infringements…lol. Xiaomi is the biggest seller of phones in India, ahead of Samsung and Apple. They will continue to innovate and grow. The people that can innovate should, the people that can’t….COPY.
There is so much misinformation with your post it’s quite funny.
1. Sharp doesn’t need to hold any market share (although they do hold some in a few Asian countries) to have a trademark of the name Aquos.
2. I didn’t say Xiaomi was worried about them. What I did say, is IF Xiaomi called their product Aquos they would face legal action.
3. Apple filed an injunction against the very first Meizu phone the M8. As a result, Meizu ceased production of it. To this day, Meizu continues to largely only sell in China, not because of Apple but because they have carved out a good niche of the Chinese market and continue to be successful. In a twist of fate, Apple ended up copying several features and design elements of later Meizu phones/software.
4. OPPO is sold in dozens of countries that Apple competes in, so is Vivo. OPPO has launched several phones specifically for Europe, and are sold on Amazon UK, Amazon France, Amazon Spain and a few others. The F1 Plus was sold out all across Europe when it launched. It was one of the most in demand phones in Europe in 2016. And then there is OnePlus which is a subsidiary of OPPO and sold in just about every Western major market.
5. Business does find a way to deal with trademark infringement’s, it’s called lawsuits. Apple has won several around the world (including in China) against small brands that used the name iPhone or the Apple logo (or something similar). China doesn’t have the best legal system but they have ruled in Apple’s favor multiple times.
6. Xiaomi is not the #1 seller in India. Samsung is. Xiaomi is catching them though. Here is the current market share as of 2nd Q 2017:
1. Samsung – 24%
2. Xiaomi – 17%
3. Vivo – 13%
4. OPPO – 8%
5. Lenovo – 7%
7. Copying is rampant throughout this industry and everyone does it. Apple, Samsung, LG, Lenovo, Xiaomi etc etc etc. They all have copied at one point either a design or some part of software.
1) I don’t care..its an irrelevant hypothetical in light of the actual conversation.
2) I don’t care. Another irrelevant hypothetical.
3) I know this, that’s why I said it in my previous post. And no, Meizu (AKA Jack Wong) continues to infringe on patents and even though he has carved out a nice niche for himself, he cannot sell outside of China until he fixes those issues. Its not really a niche for him, its a cage. Meizu will be there until they decide to stop copyright infringing and start innovating.
4) Irrelevant position. I never said BBK doesn’t sale in markets that Apple sells in. I said BBK doesn’t sell in the WESTERN markets that Apple sells in due to certain obvious design patents that they stole, not to mention FuntouchOS and ColorOS looking remarkably similar to IOS. And so we see the phones that do sell in the west (OnePlus) is sold with a near stock version of Android. Also, one of the cool things about the internet, is that you can bypass certain patent infringements by selling through the internet. Interesting how that worked out well of the F1 Plus selling through Amazon. BBK didn’t get to where it is by being stupid. They are marketing genius. They keep Vivo and Oppo separate from each other even though they are sister companies wholly owned by BBK so even though they combine to have 21% marketshare in India (definitely more if you include OnePlus) they keep their sales different so that they seem smaller than they are. This is something you see in Automotive companies for over 100 years.
5) I’ll leave a link for you. This is why Apple cannot win lawsuits in China. They rarely ever win because the other companies have Trademarked Apples products before they have in China as such they don’t own the name IPhone and IPad…lol. So what they do is fail in court and then spend millions to buy the rights to their own products. Gotta love the justice system http://money.cnn.com/2016/05/04/technology/apple-trademark-lawsuit-china/index.html
6) No that is the current market share IN 2nd Quarter not through the second quarter. But it doesn’t really matter because whether they are first or second or even third its irrelevant to my point which was that Xiaomi will continue to grow and innovate. Mistaking their position in India doesn’t change that fact…so I’ll admit I misspoke.
7) Yup. Agree.
All in all, you lead with the fact that I had so much misinformation that it was funny. Then you failed to prove it outside of Xiaomi being second in India which was irrelevant to the point I was making anyway.
1. Name all the patents Meizu is violating from Apple. Meizu already sells out of China so that kinda destroys your post. They have official sales/distributors in India, Italy, Israel, France, Russia, Spain, Belgium, Ukraine, Brazil and New Zealand. Apple competes in several of those markets and has yet to file a single injunction against Meizu. The EU has the toughest laws in the world for copyright and trademark protection yet Meizu is allowed to sell in several EU countries.
2. BBK doesn’t sell any phones they are an investment firm and a manufacturing unit. OPPO and Vivo sell in several western Markets that Apple also sells including the US using OnePlus and several European countries.
3. BBK keeps OPPO and Vivo separate because they are separate companies. They have separate CEO’s, executive teams, corporate offices etc. What they do share is principal investors (BBK), manufacturing facilities (BBK), component suppliers, designs etc.
4. Once again you make up market share that doesn’t exist. Combined OPPO and VIVO would have a little more than 15% market share in India, not 21%. But there isn’t a single analyst firm that combines their market share because they are considered separate companies and often times they compete against one another in the same markets.
5. “A Beijing court has overturned a prior ruling that Apple infringed on a Chinese company’s patents in its design for the iPhone 6 and iPhone 6 Plus. ” – Forbes, March 2017. Like I said Apple has and does win cases in China. Their court system is far from perfect but this isn’t the first time Apple has won a case there.
6. Your point was they sell the most phones, they don’t. They have never been number 1 in India in any quarter since launching there. They could end up being #1 in a few years.
Once again you continue to not really know anything. Each new post is funnier than the last.
1) Meizu’s entire existence is owned to Apple. I don’t even know where to start here. I never said Meizu doesn’t sell worldwide. I said Meizu distributes out of China, the internet is a wonderful place that allows companies to ship anywhere and bypass lots of legalities.
2) BBK is the company that WHOLELY OWNS both companies. There is no other shareholder. In fact both companies have shared quite a few members on each others boards.
3) Yeah they are separate companies the same way Honda and Acura are separate companies. The same way Ford/Mercury/Lincoln are separate companies. It would be one thing if they didn’t share the same software development across all their companies but they do. Even more than that they share the same Hardware development as well. My Vivo cases even fit my OP5. But hey, it doesn’t matter. Lets not let reality get in the way of a good argument, right.
4) In you previous post you referenced the IDC numbers where Vivo has 13% market share and Oppo has 8%. It doesn’t take incredible math skills to add those 2 numbers together and get 21%. I think you’re disagreeing at this point just to do so. Also I never said Oppo/Vivo doesn’t compete with Apple.
5) I don’t think you know what an overruling is. Its done when a judge believes that a previous judgement has no grounds. Its not a ruling either way, its more of a “lets litigate this again” type of situation. But hey, don’t let reality stop you.
6) My point wasn’t that they sell the most phones…Let me quote myself. “Xiaomi is the biggest seller of phones in India, ahead of Samsung and Apple. They will continue to innovate and grow. The people that can innovate should, the people that can’t….COPY.” Now the statement was that Xiaomi is the biggest seller in India…I admitted wrong there….my point is what followed…that they will continue to innovate. But again, don’t worry about what I ACTUALLY said, its better if you just liberate statements from their context to make points I’m not trying to make so that you can make yourself seem smarter.
This is my last reply. Like most people, you don’t care to be correct, you care about “winning” the conversation. We can easily discuss things like men. I’ve tried my best to be straight forward…I’ve backpedaled on some things, I admitted when I was wrong.. I consider what you say honestly in my reply. But you are strawmanning my position, taking words out of context, and generally just being a scumbag about this when it could be a fruitful discussion for anyone who reads it. As such, this isn’t worth either of our time anymore. I’m always open to a discussion of ideas, and I will never insult someones thoughts or passive aggressively attack their opinions. That’s not what I’m about. But you have shown through the course of this conversation that you don’t care for civility or actually considering the points being made against yours. You just want to be RIGHT by any means necessary. And that isn’t the proper stance for anyone who wants to have an open discussion. So we are done here. Have a good day
1. Meizu owes its existence to the rise of MP3 players. That is the business they started in and that is how they first gained notoriety.
2. The internet doesn’t protect companies from as much as you seem to think. Trademark, Patent and copyright laws all still apply to online only transactions in both the US and EU. If Meizu was in violation of any of Apple’s patents they could and would block all sales in the EU. It doesn’t matter where their distribution center is located, in order to sell in the EU they need to meet EU regulations.
No you don’t. You have to patent it. Some things are extremely difficult to obtain a patent for. Certainly, it seems the “en vogue” bezel free design is impossible to patent. The name clearly has not been patented either as ulefone, and vernee have labelled their models “mix” without any contest from xiaomi. These are low budget phones. They probably see contesting this legally as a waste of financial resources. These companies offer such good value as they avoid wasting money going through the courts for something so needless. The xiaomi mix models cost twice what these other company’s models come in at. So the way xiaomi see it, they’re saying our specs are top drawer, it doesn’t matter whether you copy the name, you’re not competing in the same product range. The xiaomi mix would be seen as high end on a par with leading brands like apple with their plus series and the Samsung edge or plus. But no, you don’t own the rights to name it unless you patent it and patents are very expensive and difficult to protect. Apple and Samsung have threatened legal action against each other over this sort of thing before. Nothing came of it. It’s a fast moving industry. These companies can’t afford to take their eyes of the ball and be distracted by getting embroiled in legal proceedings over minor details.