After rumours of a takeover from Apple, music recognition service Shazam is now officially a part of Apple. The Cupertino giant made the big announcement today to various media outlets but declined to provide details of the deal. Neither is the cost of acquisition nor the aim of it has been described by the company. So, we will have to wait further to see what Apple makes of this newly acquired service. Apple’s official confirmation below might give us some hints as to what we can expect from it in the future.
We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.
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Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.
If you’ve been living under a rock, Shazam has been around since 2002. Only, then it was an SMS service. Basically, it uses algorithms to identify audio or more precisely speaking, music clips. Now, it is a deeply rooted service inside the Apple ecosystem. It seems after the acquisition the service will be even more deeply integrated in Apple software. Shazam also has its presence on Android. What happens to its apps on the Play Store is yet to be seen.
The deal is expected to be worth $400 million and the biggest after Apple acquired Beats in 2014 for $3 billion.
