On May 31, the Chinese Apple released its annual flagship in Shenzhen. The Xiaomi Mi 8 came with three variants. Along with the regular model, there have been two other models as well – the Xiaomi Mi 8 SE and Xiaomi Mi 8 Explorer Edition. On June 5, the Mi 8 went on sale at a price tag of 2699 yuan ($415) for the 6+64GB model, 2999 yuan ($461) for the 6+128GB variant, and 3299 yuan ($507) for the 6+256GB version. In addition, on June 8, the Mi 8 SE became available for purchase. The 4+64GB model was priced at 1799 yuan ($276), while the 6+64GB model was available at 1999 yuan ($307). As of now, the Xiaomi 8 series has been sold for more than half a month. What about the sales record?
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This afternoon, Lei Jun announced on Weibo the Xiaomi Mi 8 series phones’ sales exceeded 1 million units in 18 days and shipped 1.026 million units. In fact, at the beginning of the release, Lei Jun said that the first batch of the Mi 8 stocks reached hundreds of thousands of units, which was the largest stocking of Xiaomi’s flagship phones. Thus they put a lot of effort to reserve as many units as possible. But it was sold out in 97 seconds. The second batch of these series handsets went on sale on June 16. Lei Jun had announced the total number of the Mi 8 SE and the Mi 8 will exceed 1 million units.
Not surprisingly, this party got a status ‘out of stock’ as well. Boring? Of course, yes. But we have what we have. The next bunch will be available for purchase on June 26. In this regard, Co-Founder and President of Xiaomi, Lin Bin said: ‘We have made great strides in ramping capacity in production, but the demand for Xiaomi Mi 8 is far more than expected. We are trying our best to increase production capacity, hoping that more Mi phones can be brought to the stores as soon as possible.’
