Sony Corporation is a Japanese multinational conglomerate corporation which deals with multiple devices including smartphones and other gadgets. Sony Middle East and Africa has been around for 26 years but the company is more popular in this region for electronics such as TV and digital camera. Many years back, its smartphones penetrated the region and initially, it was highly rated just as its other products. Subsequently, it fell behind the pecking order basically due to the price range of its smartphones, poor build quality, out-dated designs and poor marketing style. The region is not known for purchasing high-end devices but the few who do, go for Samsung or Apple. Other cheaper Chinese brands have taken over the mid-range and low-end markets in the region hanging Sony out to dry.
3'
Now, information from popular leakster @evleaks suggests that there is bad news for Sony Mobile fans (if any) in the Middle East, Turkey, and Africa. According to him, the company will “shut down its operations and offices” in the region by October. This is not entirely surprising given that the mobile market in this region is not really lucrative and Sony is very low down the ladder.
Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.
About the authorEfe Udin
Efe Udin, a government tech policy expert is a seasoned tech writer with over seven years of tech writing experience. Efe's true passion lies in exploring the intersection of technology, politics, and brand feuds.
With an astute understanding of the power dynamics and competitive landscape within the tech world, Efe delves into the intricacies of how technology influences political discourse and how brand rivalries shape the industry.
Show comments