HTC has had a never-ending slump in the revenue department. With revenues dwindling year after year, the company’s future in the smartphone market seems bleak. According to the latest report, the latest monthly report showcases a 67% lesser profit as compared to June 2017’s.
HTC posted an unconsolidated revenue of NT$2.23m (~$72 million) as compared to June 2017 when it posted a revenue of NT$6.89 (~225 million). The revenues in May were also down by 9%. HTC’s Q2 revenues this year suffered a 58% drop as compared to Q2 2017.
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It is no news that HTC has been struggling to keep its head out of the water for a while now. The phone maker recently laid off 1500 employees, almost a quarter of its workforce in the manufacturing department. HTC is far from the glory that it had back in the day when their phones spanned across segments, from affordable to flagships and across multiple platforms like Windows, Android, etc. One legendary HTC phone was the HD2 which received unofficial support for years even after it was discontinued. Lately, HTC’s luck has not been in their favour. Their latest flagship, the U12+ has received mediocre reviews. It packs in a few nifty features but fails to justify its high price. If things don’t look up soon, we might not see HTC in the market in the next couple of years.
