According to market analyst firm CIRP, the early sales of the iPhone XS series are very strong, and the iPhone XS and iPhone XS Max can be said to be equally divided. Specifically, CIRP found that the 10-day sales of these smartphones accounted for 8% of US iPhone sales in September.
The iPhone XS series has a combined market share of 16%. This means that iPhone XS sales will exceed the entire quarterly sales of all iPhone models last year. In contrast, iPhone X accounted for 14% of total iPhone sales during the release season last year, and iPhone 8 and iPhone 8 Plus are more popular, accounting for 16% and 17% of total sales, respectively.
The company said it is difficult to directly compare the iPhone XS with the iPhone model released last year. CIRP co-founder Josh Lowitz said: “The iPhone release season is always difficult to understand, and this season is more difficult to understand than other quarters.”
