Since the beginning of this year, Chinese manufacturer, Xiaomi has been increasing its presence in Europe. The company arrived Spain with Xiaomi Mi A1 and Mi Mix 2 late last year. In May 2018, it officially arrived France and Italy. Then its online stores in the U.K., Germany, France, and the U.S. opened in late May.
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The UK market is a large and open market. The likes of Huawei, Apple, and Samsung are already well established in the market. However, these companies were already in China before Xiaomi came and it’s doing quite well. Xiaomi has a fair mix of flagships and mid-range smartphones thus with a good marketing strategy, it should do well in the UK.