Apple’s iPhone price cuts in China are finally reaching consumers

A new report came on this week revealing that Apple had cut the price of Phones in China. Now consumers are finally able to get the iPhone 8, iPhone XS or XR from third-party sellers for a lower price.

Starting today, any of the newer iPhone models are costing 15% and 22% less if purchased through retailers such as JD.com or Suning. This move is a direct consequence of Apple’s change in the price strategy in a hope to boost the sales of the 2018 iPhone series, that is now plagued by the low demand. If this new move fails to boost the sales, the American giant will be forced to bring the down the prices even further in a near future.

The biggest discount in price is being offered for the 2017 iPhone 8. This smartphone now can be acquired for 3999 Yuan (~$590) at JD.com, that’s a 21,5% reduction over its usual price of 5099 Yuan. The iPhone XR also faced a considerably cut of 17% going from the previous 6499 Yuan (~$960) to 5399 Yuan (~$800).

Of course, these price cuts will only be seen through officially licensed resellers. This means that Chinese customers that are willing to get the handsets from Apple Store will have to pay the original more expensive price. Only time will tell if Apple cut in prices will be enough to boost the sales of the Apple handsets, especially with the Chinese competition bringing so many new and eye-catching devices for a few money.