Smartphone sales fall in Q4 2018 by 4.9%


According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 375.4 million units during the fourth quarter of 2018 (4Q18), down 4.9% year over year and the fifth consecutive quarter of decline.

The emerged data indicate that it is the worst year ever for smartphone shipments with global smartphone volumes declining 4.1% in 2018 with a total of 1.4 billion units shipped for the full year. With challenging market conditions continuing into the first quarter of 2019, the likelihood of a declining market this year becomes more of a reality.

China, which alone accounts for about 30% of the global smartphone market, recorded a drop in sales of more than 10% compared to 2017. However, the top 4 brands, Huawei, OPPO, Vivo, and Xiaomi – grew their share of the China market to roughly 78%, up from 66% in 2017.

However, as shown in the table below, the first two giants, Samsung and Apple are losing 5.5% and 11.5% respectively, with a fourth quarter share of 18.7% and at 18.2%.

Gizchina News of the week


Followed by the Chinese manufacturers mentioned above (with Vivo in sixth place), all growing on an annual basis, especially Huawei which is positive for 43.9% with a share that in Q4 of 2017 it was 10.7%, now reaches 16.1%.

On a worldwide basis, the top 5 smartphone companies continue to get stronger and now account for 69% of smartphone volume, up from 63% a year ago. If vivo is included, which is currently number six and has been in and out of the top 5 in recent quarters, the share of the top companies is 75% and growing. While the market faces some very serious challenges in general, none are greater than the challenges facing the brands that continue to lose market share and channel positioning.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

Previous iOS 13 will arrive with a dark mode and a new iPad home screen
Next LG mobile segment sees another drop in revenue; hoping for a comeback in 2019