Chinese manufacturing giant, Xiaomi, is the No. 1 brand in India. The company has occupied the No. 1 spot for 6 straight quarters and was the No. 1 brand in India throughout 2018. Many phone store owners in India have converted their shops to official Mi shops. However, while many passed the official means of converting their shop to a Mi shop, many others took a short route.
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A few days ago, Manu Kumar Jain, Xiaomi’s Global Vice President took to Twitter to announce that there are some counterfeit Mi offline stores in India. His words “FRAUD ALERT! I have come across a scam where few retailers have been cheated into buying fake franchises of
@XiaomiIndia Mi Stores! Shocking to see forged documents, with my fake signatures. We have filed a case with cybercrime department & police is investigating this matter”.
Xiaomi opened over 500 Mi stores in India in 2018 alone. With this, the company was able to expand its business to the rural parts of the country. Xiaomi is planning to open more than 5,000 Mi offline stores in India by the end of 2019.
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About the authorEfe Udin
Efe Udin, a government tech policy expert is a seasoned tech writer with over seven years of tech writing experience. Efe's true passion lies in exploring the intersection of technology, politics, and brand feuds.
With an astute understanding of the power dynamics and competitive landscape within the tech world, Efe delves into the intricacies of how technology influences political discourse and how brand rivalries shape the industry.
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