TikTok is a phenomenon and there’s no way to deny this fact. It hit a milestone back in the last month amassing 1.5 billion downloads across App Store and Google Play. For instance, it became the third most downloaded app in the non-gaming category. Now, the company behind TikTok, ByteDance, is looking to expand to music streaming with a new app dubbed as Resso. The application is currently in beta-testing in India and Indonesia. Soon it will expand availability to take on the likes of Spotify and Apple Music in emerging markets.
Resso’s development is run by Moon Vide Inc. and has already firmed partnerships with Indian labels like T-Series and Times Music. The app/service is still working on expanding its global portfolio with larger players like Universal Music Group and Sony Music Entertainment. The application features a straightforward interface with recommended artists and shareable playlists.
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In order to stand against the competition, Resso is focusing in a community approach. For instance, when a song is playing you can also see its accompanying video alongside automatic scrolling lyrics. Users can also add their own photos, videos or GIFs to accompany tracks. It makes use of TikTok’s swipe focused controls and allows users to add comments and subscribe to other users’ channels. Moreover, it includes support for sharing playlists on Facebook, Instagram, WhatsApp, and other platforms.
In an aggressive attempt to catch users, Resso also comes in a free version. Of course, it includes ads and you’ll need to pay INR 119 ($1.68) per month in India to get rid of them. The service is still giving its early steps, so the music library is rather limited. However, this may change in the coming months.
