In December 2018, Xiaomi spun-off its Redmi lineup of budget smartphones into an independent brand in China. Fast forward to 2020, POCO, which started as a sub-brand of Xiaomi in India, has also been now declared as an independent brand. The POCO brand, also known as Pocophone in Europe, has only launched one device so far and it is none other than the people’s favourite F1.
The POCO F1 made its debut in August 2018 and it became an instant success overnight, thanks to its price to performance ratio. It delivered everything a user needs in a smartphone at a very compelling price point of around Rs 20,000. When Redmi announced Redmi K20 series in the first half of 2019 in China, it was thought to be a Chinese version of POCO F2 and POCO F2 Lite. But that never happened and even the anniversary of POCO F1 passed just like that without any announcement from the company.