Yesterday, Alphabet, the parent company of Google, announced the fourth-quarter financial results as of December 31, 2019. This financial report is the first financial report of Sundar Pichai as CEO of Alphabet and Google. In addition, it is the first time that Alphabet has separately disclosed revenue data from YouTube ads and Google Cloud. For Alphabet, this earnings report has a weathervaning significance.
Google advertising is still big
On the whole, Alphabet & Google still gives a solid growth report.
The financial report shows:
In terms of overall revenue, Alphabet’s fourth-quarter revenue is just over $46 billion, an increase of 17% year-on-year (YoY). If we consider the impact of exchange rate changes, it is an increase of 19% year-on-year. In terms of profit, Alphabet’s fourth-quarter net profit is $10.671 billion, this exceeds last year’s profit by almost $2 billion.
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As of the close of the US stock market on February 3, Alphabet’s stock price was $ 1482.6, with a market value of $ 1.02 trillion. From the perspective of revenue structure, Google is still the main body of revenue for Alphabet, while advertising is still the main body of revenue for Google.
Advertising revenue:
Google Properties revenue is $31.902 billion, up from $26.925 billion in the same period last year. This section includes Google Search and YouTube advertising revenue.
Under the Google Properties section, the advertising revenue from Youtube was the first single line, at $4.72 billion. It got $ 3.61 billion in the same period last year.
Google ’s advertising revenue through the AdSense program hit $ 6.032 billion, up from $ 5.593 billion in the same period last year.
Google’s total ad revenue in the fourth quarter hit $ 37.934 billion, up from $ 32.518 billion in the same period last year.
From the perspective of revenue ratio, advertising revenue accounted for 82.33% of the overall financial report revenue.
It is worth mentioning that in Google’s revenue section, this financial report also specifically listed the Google Cloud revenue status. Google Cloud Q4 business revenue hit $ 2.61 billion which is a 52,63% increase YoY.
