Noise is an Indian brand well-known due to its audio and smart wearables solutions. Today, the company has revealed a new identity and logo. Apparently, they are part of a new strategy that reflects the company’s evolution and also wants to give a more contemporary look to its products and its customers. Along with the new visual, the company also teased its upcoming Noise Shots X5 Pro.
It’s new truly wireless earbuds and guess what? It sports the company’s brand new logo. It will be an improved version of the current Noise Shots X5 Charge and apparently will be revealed as soon as in the next month. About the new strategy, the company said:
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“The move is part of an extensive branding overhaul, designed to make Noise products, packaging and communications look much more modern and instantly recognizable. It features a vivid, high contrast colour palette and a crisp new font with improved legibility,”
Gaurav Khatri, Founder, Noise, said:
“Our new brand identity is a reflection of the youth, the vibrance and the bold attitudes of our brand and our customers. Our mission has always been to enable access to technology. We want to enhance lives with joyous experiences as well as empower people to follow their passions. Our new visual language going forward will be much easier for everyone on #TeamNoise.”
The company recently signed with Rohit Sharma, as well as the actress Nora Fatehi. They’ve become the first ambassadors for the Noise brand. Let’s see how the company’s strategy will do in India. After all, the competition is increasing fast with many smartphone makers releasing their TWS earbuds.
Looks like the products are merely Chinese re-brands sold much more expensive! Search on AliExpress, and you will find the same products (obviously, under different names!) priced a lot more friendlier.
Poor Indians are being taken for a ride.