Due to the spread of the new coronavirus epidemic, Apple Games has dropped to the bottom 38th in the ranking list of the GlobalData’s game software.
GlobalData’s research report released on Monday showed that Apple’s gaming software scores plummeted in the company’s thematic gaming scorecard ranking. Analyst Rupantar Guha said the plunge in the rankings was ādue to the companyās adjustments to the game revenue channelā and the impact of the App Store and Apple Arcade during the COVID-19 epidemic. Apple Arcade is Apple’s game subscription service, launched at the Apple launch event on March 26, 2019.
Guha pointed out that Appleās poor performance in Chinaās gaming business has dragged down Appleās growth because China is the worldās largest gaming market.
In addition, Guha doubts that Appleās 30-day free trial of Apple Arcade is enough to āattract a large number of new usersā.
Finally, Guha said that unlike many competitors such as Google and Amazon, Apple has not made any progress in the field of e-sports games. GlobalData claims that this industry caters to approximately 10% of Internet users worldwide.
Guha wrote in the research report, āDespite having the tech capabilities and potential esports titles on the Apple Arcade, Apple has failed to benefit from the thriving esports market during the global lockdown.ā
According to a global game market report released by Newzoo, due to a large number of iPhone users and the rise of mobile games, as of June 2019, Apple is the fourth largest game company in the world.
In September 2019, Apple Arcade launched a monthly game subscription service for $4.99, of which more than 100 game themes were developed specifically for Apple’s various platforms.
