Recently, Google launched the “Pixel for Business” website to attract companies to buy Pixel phones. In addition, the company also reveals a new slogan “Built for Business”. According to Google, there are three basic reasons why its devices are for business:
Safety and reliability
This section focuses on Google’s customized Titan M chip, which was first launched with Pixel 3 in 2018 to protect the bootloader, prevent the operating system from rolling back to an earlier version, and protect the data on the device. Furthermore, the company also has a high belief in its biometric security (face unlock on Pixel 4 and an Imprint fingerprint sensor on all other devices). Google also offers 3 years of operating system and security updates. Google Play Protect for scanning applications and government/enterprise security certification is another aspect of Google’s reliability.
Manage devices seamlessly
The focus of this section is to simplify enterprise deployment through zero-touch registration. This does not involve manual settings, configuration through management APIs, and Android enterprise recommendation status. For end-users, there is a working model that separates personal information from business data, and there is also a hosted Google Play so that they can decide which applications they can install.
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Google said that Pixel phones have a large number of tools and technologies to support enterprise business needs across hardware, software, and built-in AI. It provides advanced security features, as well as security and operating system updates for at least three years.
According to Google, here is why businesses should buy Pixel phones:
Pixel has all the tools and technology to support your business needs across hardware, software, and built-in AI. It offers advanced security features, along with security and OS updates for at least three years. It also comes with software to help you and your employees to perform more efficiently. And, it can easily be integrated and managed by you to ensure workflow is up to your standards at all times. Additionally, Pixel is part of the Android Enterprise Recommended program, meaning it has been verified by Google to meet enterprise-grade requirements for performance, consistency, and security updates.
Over the past few years, the competition in the smartphone market has been intense. Google is very far from the top 10 smartphone manufacturers globally. However, it appears that the company is working on some marketing strategy like the ‘Pixel for Business’ website. Hopefully, this new strategy of emphasizing safety and easy management will rack up some sales for Google.