Facebook plans to display more ads in short videos as part of its efforts to attract more social media influencers. The company is doing this to further compete with its Chinese rival, TikTok. According to reports, Facebook will display advertisements in videos that are 1 minute or more in length. Before now, Facebook only displays ads on videos that are 3 minutes in length or longer. Facebook will also relax its standards to attract more live broadcast or short video influencers.
Facebook’s director of product management, Yoav Arnstein, said, “Our goal is to ensure that more content can be used to generate revenue. We know that short videos are becoming more popular with users. We want to make sure that there is more content that can be monetized,”.
Facebook will take 45% of the ads revenue while the rest goes to the content creator. The changes may help attract short video influencers who have become popular on social media platforms such as Snapchat and TikTok. Facebook claims that it is also trying other ways to generate revenue. According to the internet giant, it will allow content creators to generate revenue through Facebook Stories.
The rapid rise of TikTok has triggered a new round of competition for video celebrities. In addition, various social media companies have provided new income-generating channels to celebrities. Creators and companies can also generate revenue through Facebook subscriptions. According to Facebook, creators that earn $10,000 monthly increased by 18% in 2020. For those that earn $1000, there is a 94% increase.
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Facebook wants its iPhone users to enable ad tracking
Facebook is once again involved in a controversial situation regarding user data tracking. The company’s behind WhatsApp put its major social media app on the headlines due to a recent change in policies that will prevent users from sending messages unless they accept the new terms. Now, the social media platform is trying to convince its iPhone users to enable ad tracking. It’s not uncommon to see Facebook and other related companies using ad tracking to personalize the ads to a person. Facebook uses it to show ads based on demographics, geographic location, interests, and activity.
In the end of 2020, Apple unveiled new privacy-centered changes forcing all app developers to explicitly ask users for permission to collect this data. Facebook, wasn’t very satisfied with this change. After all, the company collected this data under the hood, and now it will need to ask users permission for doing so.
Before the iOS 14.5 rollout, any app was able to collect data from its users as long as the users accepted the app or service’s terms and conditions. In light of the recent privacy concerns, Apple decided to tighten these policies to protect iPhone users’ privacy. After the latest iOS update, all apps need to ask the user if they will allow a certain app to collect his data.
Facebook, prepared a lawsuit to accuse Apple of anti-competitive behavior, but apparently, that wasn’t enough. The giant of the internet is now launching a new ad campaign. It invites its users to help small businesses through tough times. We don’t need to say that the ad takes a ride in the economic mess caused by the COVID-19 pandemic. The video ad was released on Thursday with the following tagline “Good ideas deserve to be found”.
