Twitter to launch paid subscription for $ 2.99 per month

Representatives of the social network Twitter previously confirmed the possibility of a paid subscription on the platform, which will open access to additional functions. Now application researcher Jane Manchun Wong has revealed some details regarding the future of the service. According to reports, the paid subscription will be called Twitter Blue and will cost $ 2.99 per month.

As you’d expect, a paid subscription will open up access to additional features. At the moment, we know about the function of canceling sending tweets; as well as the possibility of organizing tweets in a collection. It is also possible that Twitter is working on a tiered subscription model, within which it will be possible to gain access to some other premium options. Officials on the social network declined to comment on the matter.

We can’t rule out the possibility that Twitter will merge the new subscription with the recently acquired Scroll service, which for $ 5 per month allows users to view content on partner sites without ads. Along with the purchase of Scroll, the social network announced the closure of Nuzzel, a Scroll service that emailed users daily reviews of top news stories from their Twitter feeds. Notably, former Scroll CEO Tony Haile, now in Twitter’s product development team, wrote on his account on the day of Scroll’s purchase that the service “will be integrating into Twitter subscriptions later this year”. This suggests that one of the premium subscription options for Twitter Blue will be the ability to view content without ads.

At the moment, it is not known when a paid subscription on the Twitter social network may become available to users of the platform.

With the launch of iOS 14.5 , Apple’s new privacy policy came into effect; requiring iOS app developers to obtain explicit permission from users to collect data to serve personalized ads. One of the last to join the ranks of applications complying with the new rules was Twitter; in the iOS version of which there was a proposal to activate the function of tracking user activity.

The company also provides a link to a Twitter support post in the Help Center; which explains why you need to request permission to track user activity. There is also a link to Apple’s current privacy policy; and an explanation of what happens when you activate or deactivate that option.

Despite the dissatisfaction of large advertisers with Apple’s new policy, it is popular with ordinary users. Some sources says that about 96% of iOS users in the US refuse to activate the tracking feature. It looks like advertisers will have to look for new ways to collect data to serve users with personalized ads.