Despite the global pandemic, the smartphone market is still doing quite well. Overall, there may be a year-on-year decrease in sales, however, we can not say that the individual manufacturers are not doing well. According to Xu Qi, vice president of Realme, the monthly sales of Realme’s smartphones in the Chinese market exceeds 1 million units in just a month. According to Xu Qi, the Chinese market is not an easy place to compete. He also said that for the past two years since Realme entered the Chinese smartphone market, there have been many scary moments.
Xu said “Two years ago, the question we faced was: is there a chance for a new player? Can Realme have a place in this fiercely competitive market?”
At the beginning of 2020, the Chinese manufacturer adjusted its product strategy and proposed “Comprehensive 5G”. Since then, all Realme China products have been 5G products. Xu Qi said: “For Realme at the time, it meant giving up part of the market and opening up more possibilities. This was a heart-pounding decision”.
In February this year, the company also announced the 2021 “dual platform + dual flagship” strategy. For mid-to-high-end products, it will use both the Qualcomm Snapdragon 8 series and the MediaTek Dimensity series dual flagship 5G platforms to create two flagship series. These flagships will focus on performance and imaging respectively.
Gizchina News of the week
Realme will hold a lunch event on May 24th
Realme has a couple of smartphones like the Realme GT and GT Neo which are currently doing well. However, there are reports that the company will still unveil another GT smartphone. A few days ago, an official teaser from Realme shows that it will announce a new GT smartphone next week. The speculations so far suggest that this smartphone may be the Realme GT Neo Flash Edition. Specifically, the official poster reveals that the Realme launch event will hold on May 24. It will be held at 19:00 PM (local time)
The Realme GT Neo uses a 6.43 inches Full HD+ resolution (2400 × 1080 pixels) display. This display supports a 120 Hz refresh rate which is an industry standard for flagships. Under the hood, this device comes with the MediaTek Dimensity 1200 and up to 12GB RAM. In the camera department, this device uses a 64MP main camera as well as an 8MP ultra-wide and 2MP macro sensor. On the front, there is a 16MP camera. Furthermore, this smartphone uses the Realme UI 2.0 on top of Android 11 OS.
