Yesterday, Apple officially unveiled the iPhone 13 series at the “Technology Spring Festival Gala”. The company also released other devices like the iPad 9, Watch Series 7 as well as iPad mini 6. The iPhone 13 series is already on appointment but the pre-order will commence on September 17th / 24th. According to information on JD.com, the appointments for the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max currently exceed 1 million units. This shows the popularity of the iPhone 13 series.
In terms of design, the iPhone 13 series is made of aluminum alloy and the notch is 20% smaller than the previous generation. This design gives more space for the display of these smartphones. In this series, the iPhone 13 Pro and iPhone 13 Pro Max both use a new super retina XDR display. They also support the ProMotion technology and have an adaptive refresh rate of up to 120Hz.
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As the most powerful iPhone so far, all iPhone 13 series comes with Apple’s A15 Bionic chip. The chip uses a 5nm process, integrates up to 15 billion transistors, and is equipped with a brand-new 6-core CPU. The chip includes 2 performance cores and 4 energy efficiency cores. This device increases the CPU performance by up to 50%. On the iPhone 13 Pro and iPhone 13 Pro Max, the Bionic A15 chip has an extra GPU core. The 5-core GPU increases the image processing performance of the phone by up to 50%. The iPhone 13 model has a 4-core GPU.
It is worth mentioning that the price of this year’s iPhone 13 series did not increase, at least in China. Last year’s iPhone 12 series started with 64GB, and the higher-end Pro series started with 128GB. This year, the entire iPhone 13 series starts with 128GB internal storage. The iPhone 13 mini starts at 5,199 yuan, while the iPhone 13 has a 5,999 yuan starting price. Relative to the previous generation, the starting price reduces by 300 yuan. Also, comparing the iPhone 13 mini 128GB version, the price reduces by 800 yuan. The starting prices of iPhone 13 Pro and iPhone 13 Pro Max are 500 yuan and 300 yuan lower than the previous generation, respectively.
Of course, we would expect such a reduction because the iPhone 13 series is not innovative. Although this series reduces the notch for the first time in four years, this is not enough for a price increase. Apple is quite smart with the pricing of the iPhone 13, especially in the US and China. This series is actually “very cheap” in the US market and the Chinese market.