Twitter Labs arrive allowing Blue subscribers try out unreleased features

Recently, Twitter has been testing a set of new features for the social media platform. Some features may be exciting and the Twitter enthusiasts would like to have the chance to first test some features. Based on this, the company is offering a way for its paid subscribers to try out these new features. For this comes Twitter Labs, the new feature will allow Twitter Blue subscribers to test these features ahead of anyone else.

The new feature was unveiled by Twitter recently. The Twitter Labs will give Twitter Blue subscribers early access to new features and experiments that Twitter is testing. For those unaware, Twitter Blue is a premium subscription service. It gives you access to additional features as perks like the ability to undo tweets, Reader mode, Bookmark Folders, and so on. The service is currently only available in Australia and Canada. It costs around $4.49 AUD / $3.49 CAD a month, respectively. According to the company, it plans out to roll the paid service to more countries very “soon”.

Pinned Conversations, Longer Videos and more for Twitter Labs

For now, Twitter Labs subscribers can try out two new experimental features: Pinned Conversations on iOS and the ability to post longer videos on the desktop. The social media giant is also testing other features and will allow its paid subscribers to be the first to try out these new experiments.

Pinned Conversations will allow users to stick their favorite DMs (direct messages) at the top by simply swiping right on the message. As previously mentioned, the feature is only available on iOS. Usually, companies like Twitter, Facebook, and other test features and even release first on iOS. They eventually come to Android, but the process can take a few months.

Twitter Lab users can now upload longer videos, so they can upload and tweet up to 10 minute long videos. For a quick reference, users of the free-standard Twitter can only upload videos up to 2 minutes and 20 seconds long.

The company is also testing new features and ads formats. For instance, the company is studying putting ads between Tweet replies. The company is also working on a downvote button for replies and is testing a new change to make it easier to discover more Twitter Spaces.

Let’s wait and see if Labs will make users more tempted to subscribe to Blue.