It has been a while since the announcement of WhatsApp Play. The payment system is already live in countries like Brazil and India. The company has been trying to push this feature in countries and has even added a WhatsApp Pay button right next to the camera icon in the application. Now, the company is taking a more aggressive approach in India to take on other UPI apps such as Google Pay, PhonePe, and PayTM. WhatsApp is now introducing a new cashback offer that will allow users to earn INR 51 for every transaction as cashback. Interestingly, each user can claim this reward a maximum of five times. So in the end, you can get up to INR 255 ($3,40).
A few weeks ago, a report emerged stating that WhatsApp would present a way to offer cashback as a reward for WhatsApp Pay users in India. Now, the offer is live on the latest WhatsApp version. The social media has confirmed through its official channels that this is a promotional offer and a user can earn INR 51 cashback five-time which will take the total cashback tally to INR 255. Each successful money transfer to any other registered WhatsApp contact will earn INR 51.
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Interestingly, there isn’t a catch in this offer as a minimum payment amount. You can earn INR 51 by sending just INR 1. However, a user will receive one cashback reward per contact. Worth noting that the offer is not applicable for all WhatsApp users, which may sound unfair. Anyway, the company specification certain eligibility criteria – the user must have an active account for at least 30 days. That means that you can’t simply create thousands of new accounts to get the maximum prize. It makes sense. The user also needs to have registered for Payments on WhatsApp by adding bank account details. The contact on the other end should also be registered with WhatsApp Pay. Lastly, but not least, you the user must be using the latest version of WhatsApp. If the person on the other side is not registered on WhatsApp Pay, you can invite them to join payments on WhatsApp. As previously stated, not everyone will be able to enjoy this offer.
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Worth noting that, Business accounts are not eligible for this offer. So even if you’re using Pay through this version, you can’t get the cashback. Now, let’s see if the company will meet its goal of getting users engaged in the platform with this offer.