During Double 11, the iPhone 13 began selling in China like hotcakes. As a result, Apple’s share in the Chinese smartphone market became the largest. But the local brands were doing their best to catch up with the Cupertino-based company. In this sense, we should mention Xiaomi, which won second place. By the way, it has become the second-best smartphone brand in China for two consecutive weeks.
In the 45-week report on the Chinese smartphone market, Xiaomi ranked second with 1.277 million units in sales. Also, its market share reached 18.6%, which is too close to Apple’s market share.
In the next 46th week, from November 8th to November 14th, Xiaomi’s single-week shipments remained above one million, reaching 1.137 million, with a share of 16.5%, closely following Apple. Moreover, it was the only Chinese brand with a sales volume of more than one million in a single week.
Xiaomi Sales Rock During Double 11
In this year’s Double 11, the pattern of China’s smartphone market has changed drastically. Previously, Huawei was among the brands that put pressure on Apple. Now, Huawei and other brands have either abdicated or even disappeared. Instead, Xiaomi gained momentum.
During Double 11, Xiaomi’s new retail omni-channel payment exceeded 19.3 billion, a year-on-year increase of 35%.
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During Double 11, 2 billion subsidies were distributed through all channels, 500 hot products were launched, and a series of records were set. Among them, the most-selling Xiaomi products were mobile phones.
The Redmi Note 11 series set a sales record of 1 million units. Also, Xiaomi’s high-end mobile phones performed very well. The Xiaomi MIX FOLD became a champion of the corresponding category at Tmall/JD.com. The Xiaomi MIX 4 became the best-selling smartphone on Tmall/JD in the high-end Android smartphones.
Also, the Xiaomi Mi 10 and the Xiaomi Mi 11 series continue to sell well. Among all Snapdragon 888 phones, in the mentioned two platforms, Xiaomi became an absolute champion.
At present, the county coverage of Xiaomi’s home has exceeded 80%. Xiaomi is using more and more sophisticated new retail to turn the traditional e-commerce carnival into an omni-channel shopping season.
Prior to Double 11, Lu Weibing stated that Lei Jun had proposed the goal of becoming the number 1 smartphone brand in China. They should reach this goal in three years.
At the moment, according to the latest report for the third quarter o 2021, VIVO leads the Chinese market. It is followed by OPPO and Honor. Xiaomi has landed in the fourth position.