Samsung mobile division has a new name


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Samsung announced this week that it intends to merge its consumer electronics division with its mobile division. At the head of the newly created association will be CEO Han Chan Hee. And now the company has announced that the new division will be called Samsung MX (Mobile Experience).

Samsung mobile division has a new name

The new naming came into effect on December 10, and it will be in use in all official documents of the company. The press release said the renaming to Samsung MX was necessary to highlight the new direction the company will pursue in its mobile business, namely a greater focus on user experience, services and building a healthy ecosystem that goes beyond the accepted notion of good hardware.

“We are delighted to announce that our business will be renamed after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era of mobile innovation, where we can create even more exciting experiences for Galaxy users”, said the head of MX.

Among other things, Samsung announced that it will participate in CES 2022 and its presentation will take place on January 4th. The company will bring the Galaxy S21 FE to Las Vegas, which comes out very late.

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Samsung Galaxy S21 FE will receive a 6.4-inch Dynamic AMOLED 2X screen

SamMobile website has fully disclosed the technical characteristics of the Galaxy S21 FE smartphone; which Samsung will announce in January of the coming year.

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So, according to reports, the device will receive a Full HD + Dynamic AMOLED 2X display measuring 6.4 inches diagonally. The refresh rate of this panel will go up to 120Hz. Protection against damage will be provided by Gorilla Glass Victus. In the front, there will be a selfie camera on a 32-megapixel sensor.

Also, depending on the region of sales, the smartphone will arrive with a Qualcomm Snapdragon 888 processor or a proprietary Samsung Exynos 2100 chip. Buyers will be able to choose between versions with 6 or 8 GB of RAM. The capacity of the flash drive will be 128 and 256 GB.

In addition, there is talk of a triple rear camera with two 12-megapixel sensors and an 8-megapixel sensor. Power will be provided by a rechargeable battery with a capacity of 4500 mAh with support for 25-watt wired charging.

Also, protection against moisture and dust is available according to the IP68 standard. The handset will ship with Android 12 out of the box. The price on the European market, according to available data, will be from 650 euros.

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