As a rule, December is not the most productive month for smartphone manufacturers, but last year Chinese brands have decided to break the measured course of events. The flagship Xiaomi 12 line has entered the Chinese market, devoid of the ultra-flagship, which we will receive towards the end of February. At this stage, the models are officially sold only in the Middle Kingdom, and during the announcement, the company did not hint about their global release.
According to network insider Mukul Sharma, Xiaomi 12 will appear on the global market in late February or early March this year. At the same time, the smartphone will appear on the Indian market. Compared to the time of the global release of the Xiaomi Mi 11, its successor will be a bit late. Recall that the Mi 11 entered the global market on February 8, 2021.
Again, there is no exact information if all three new devices of the Xiaomi 12 series will go outside China or not. Presumably, like last year, the Pro model will remain exclusive to the home market. But the 12 and 12X may well appear on the global market.
At the end of February, we are also waiting for the premiere of Xiaomi 12 Ultra in China; which will claim the title of the best camera phone on the market with a multi-module main camera, where they can offer a couple of periscope modules.
Gizchina News of the week
Xiaomi 12, Xiaomi 12 Pro and Xiaomi 12X sales
On the last day of last year, Xiaomi 12, 12 Pro and 12X smartphones went on sale; which, as we already reported, were sold for almost $ 300 million in 5 minutes.
Now the exact data and comparison with the results of the Xiaomi Mi 11 series have appeared. So, sales of the Xiaomi 12 series in 5 minutes reached 1.8 billion yuan (or $ 283 million); and the previous record for Xiaomi smartphones belonged to the Xiaomi Mi 11 series; which for 5 minutes were sold for 1.5 billion yuan ($ 236 million).
The first users who have already tried out the Xiaomi 12 confirm that it is a truly compact and modern flagship. Apart from looks, the Xiaomi 12 series has also focused on performance; as it uses the Snapdragon 8 Gen 1 SoC. According to Xiaomi CEO Lei Jun, “The Xiaomi 12 feels the same as the Xiaomi Mi 6 and the small screen is absolutely perfect”.
As a reminder, this year Xiaomi has chosen a new strategy for its flagship line; and released a compact premium phone for the first time in many years. It is complemented by the 12 Pro with an improved camera and a larger screen; and the 12X, which is a copy of the Xiaomi 12; but powered by Snapdragon 870 and without wireless charging. The company intends to reach the widest possible audience with this line.
