Coles Supermarkets in Australia will return to sale its ultra-popular refurbished Apple iPhone smartphones from next Wednesday, January 26 for a fairly competitive price start from $279 for the iPhone 8 (64GB) and $499 for the iPhone XRs (64GB). The seller aims to make good sales from parents looking to send their kids back to school.
Coles will again sell refurbished iPhones in Australia starting at $279
The phones will come with a Boost Mobile starter SIM and discounted phone plans. In addition, all iPhone models will be unlocked. Coles has been running its refurbished iPhone sale in partnership with Boost Mobile since November 2020, each time selling out all stock.
“We have seen such a fantastic response from our customers every time we have offered refurbished smartphones through Boost Mobile and we anticipate this drop, just in time for back to school, to be no different,” Coles business category manager Richard Jenkins said.
“We’re proud to offer our customers a high-quality, well-priced mobile offering through refurbished iPhone 8s and iPhone XRs at a time when household expenses are typically higher”. “We know that these refurbished iPhones sell out extremely quickly, so we advise customers to get in early to avoid disappointment.”
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“Apple is back at the top of the smartphone market after three quarters; driven by a stellar performance from the iPhone 13,” said Canalys Analyst Sanyam Chaurasia. “Apple saw unprecedented iPhone performance in Mainland China, with aggressive pricing for its flagship devices keeping the value proposition strong. Apple’s supply chain is starting to recover; but it was still forced to cut production in Q4 amid shortages of key components; and could not make enough iPhones to meet demand. In prioritized markets, it maintained adequate delivery times; but in some markets its customers had to wait to get their hands on the latest iPhones.”
“Supply chain disruption affected low-end vendors the most,” said Canalys VP Mobility Nicole Peng. “Component manufacturers are eking out additional production, but it will take years for major foundries to significantly increase chip capacity. Smartphone brands are already innovating to make the most of their circumstances; tweaking device specs in response to available materials, approaching emerging chipmakers to secure new sources for ICs; focusing product lines on the best-selling models and staggering new product releases. These practices lend an advantage to larger brands; and they are set to stay for the short term, as bottlenecks will not ease until the second half of 2022.”