Since 2020, the global economy faced the chip and other components shortage problem. It was related to the lockdowns and other factors. According to various predictions, the world won’t recover from this problem until 2023. So the manufacturers have made some adjustments, corrections, revised their strategies to somehow solve the current problems. But now, they face another problem – the war between Russia and Ukraine has worsened the situation in the industry. Ukraine supplies 40-45% of the neon gas in the world. It’s an essential raw in chip manufacturing. As you understand, the Ukrainian factories can’t operate normally nowadays. All these problems have affected not only the smartphone and car industries but also the field of gaming consoles.
Forbes has described the situation in the gaming consoles field in vivid colors. “…stock shortages having changed the current generation console race into something more akin to throwing a couple of boulders down a hill and watching them crash into things along the way.”
Currently, demand for the latest gaming consoles outdoes supply a few times. The two most popular gaming consoles Xbox Series X/S and PS5 are performing quite well. So looking at the sales numbers, we can understand which brands run a better strategy. In this sense, the latest data concerning this niche in Europe show that Xbox Series consoles outrun PS5 for the first time.