Something has not been rosy for Xiaomi lately in the Indian market. So, recently its accounts were arrested and the company has been accused of money laundering in order to reduce taxes. Another blow was dealt by the users themselves, who were not so willing to buy the company’s devices. As a result, the most key competitor bypassed Xiaomi in the Indian market in March. We are talking about Samsung.
Analysts from Counterpoint Research concluded that Samsung became the number one company in India in the first month of spring with a share of 22% of the delivered devices, 27% of all profits ended up in the company’s treasury. The increase in income against the background of the same period last year amounted to 9%. Among the reasons for a successful month for the company are the good sales of the Galaxy S22 series; and new products in the Galaxy M, A and F lines.
In March, Samsung became the number one company in India
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“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers; making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers’ feedback – and continue to deliver mobile experiences that empower us all to evolve,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.
Samsung has published on its website a press release on the success in India, where at the same time and talked about plans for the future. Thus, the company wants to increase its share in the Indian market to 40% in the first half of 2022. Also, the main focus is on the Galaxy A13, Galaxy A23, Galaxy A33, Galaxy A53 and Galaxy A73 models.
“Samsung led the Indian smartphone market in March 2022 capturing 22% shipment volume and 27% revenue share; according to Counterpoint Research Monthly India Smartphone Tracker. Timely portfolio expansion with 5G capability down to M, F & A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position. This growth is commendable considering the entire industry is facing supply chain constraints whereas; Samsung leveraging its vertical integrated supply chain expertise and scale could navigate the shortages better. Samsung has gained strong momentum to capitalize and maintain the lead,” said Neil Shah, Vice President of Research, Counterpoint.
