Snapchat was one of the most successful social media apps a few years ago. Marck Zuckerberg and Facebook Inc, now Meta, tried to purchase the company several times but failed. One time that Facebook couldn’t acquire Snapchat it has decided to basically bring the app’s most prominent feature “stories” to basically all its platforms. As a result, Facebook, Instagram, WhatsApp, and even Messenger all have their own “Stories” tab. Snapchat started to lose users that decided to favor Instagram, and the TikTok phenomenon also impacted the company. Despite this, Snapchat is still around with its own niche of users. The app has been focusing more on privacy and secret chats and temporary messages. Today, the service is announcing a new paid premium tier to its lineup. This seems to be an inevitable tendency as more and more companies are launching paid tiers. Telegram, for instance, launched a premium plan a few weeks back. The new tier is dubbed Snapchat+.
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Snapchat+ brings experimental features and extras for $3.99
Snapchat+ is a $3.99/month subscription service that brings several new features. One of the features is allowing users to see who has rewatched your stories and the ability to change the app’s icon. The press release also mentions Snapchat+ will offer a “collection of exclusive, experimental and pre-release features”. This is the kind of “service” offered for those who opt for Twitter Blue, the social media’s paid tier. For Snapchat+ there will be an option to pin a friend as your BFF inside the chat section.
Unfortunately, paying a monthly subscription will not get rid of the app’s advertisements. This may be a controversial move, but Snapchat apparently wants to get revenue from subscriptions and ads at the same time.
For now, this isn’t a wide rollout. The Snapchat+ tier will come to the United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the UAE. However, other countries will get it in the upcoming months.
